AccuData Named Exclusive Partner Provider of Epsilon Market Trend

AccuData expands Epsilon’s reach by providing propensity models to marketers for the purpose of understanding how consumers engage, purchase, and consume a variety of products and services.

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With Market Trend, marketers will discover behaviors and preferences not broadly available through traditional direct marketing channels.

Fort Myers, Florida (PRWEB) June 17, 2014

AccuData Integrated Marketing, Inc. has been named the exclusive partner provider of Epsilon’s Market Trend™. Part of TotalSource™ Plus, Epsilon's industry-leading compiled data source, the Market Trend models deliver over 100 specific propensity models to connect with customers, build relationships, and generate growth. These powerful models are used to identify and understand behaviors and preferences of current consumers by matching specific characteristics and traits, improving marketing performance, and increasing return on marketing investment.

As Epsilon’s exclusive partner provider of Market Trend, AccuData is able to bring this truly unique propensity data offering to a larger market. “Created from proprietary survey data, Market Trend has been partnered with Epsilon’s powerful analytics to deliver intelligence on how groups of consumers engage, purchase, and consume a variety of products and services,” said Bree Verrengia, COO of AccuData. “With Market Trend, marketers will discover behaviors and preferences not broadly available through traditional direct marketing channels.”

Market Trend models feature detailed consumer insights for industries such as Finance, Insurance and Healthcare, Media and Technology, Not-for-Profit, Publishing, Retail, Telecommunications, Travel and Leisure, and more that can benefit from unique consumer insight.

On AccuData’s selection to offer Epsilon’s Market Trend, Epsilon’s Vice President of Strategic Partnerships, Leon Black, said, “With AccuData’s focus on providing data-driven marketing solutions to their clients, it made sense for Epsilon’s Market Trend models to become part of their solution set. Market Trend data creates an effective way to target consumers in an age of multi-media based marketing.”

About AccuData Integrated Marketing:
AccuData Integrated Marketing is one of the most established marketing data companies in the U.S. Their strategic data partnerships, powerful technologies, and unparalleled service drive success with businesses needing solutions to their data-driven marketing needs. Headquartered in Fort Myers, Florida, AccuData services over 5,000 clients across the U.S. — from printers and marketing companies, to some of the nation’s most beloved brands. For more information on AccuData Integrated Marketing, please visit http://www.accudata.com, follow us on LinkedIn and Twitter @accudata, or call 1-800-732-3440.

About Epsilon:
Epsilon is the global leader in creating customer connections that build brand and business equity. A new breed of agency for a consumer-empowered world, our unique approach harnesses the power of rich data, world-leading technologies, engaging creativity and transformative ideas to ignite connections between brands and customers, delivering dramatic results. Recognized by Ad Age as the #1 U.S. Agency from All Disciplines, #1 World Largest CRM/Direct Marketing Network and #3 Largest U.S. Digital-Agency Network, we employ over 5,000 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit http://www.epsilon.com, follow us on Twitter @EpsilonMktg, or call 1-800-309-0505.


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