Pricing Strategies for Mobile Content Services 2014 Research Report by

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Mobile Content Services 2014 - Pricing Strategies

In the TCL 2014 Pricing Strategies for Mobile Content Services report, TCL analyses MNO pricing for Mobile Music, Mobile Social Media, Mobile Gaming, Mobile TV and Mobile Cinema & Movie services worldwide.

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The landscape for mobile content services continues to evolve. Traditionally, the MNO has sought to compete in the provision of content service to its users. But with the fragmentation of the market with the arrival of the smartphone and OTT specialists who focus on digital media and content (including providers as diverse as WhatsApp, Facebook, Google & Spotify), the MNO has initiated a series of partnerships where it provides the mobile content for those providers.

Table of Contents:

The main mobile content services available
-Social Media

Executive Summary


Section 1: Key mobile music strategies
-Subscription based music
-Mobile Music offered as a promotion
-Mobile Music bundles as a VAS with postpaid tariffs
-Mobile Music offered for free
-Mobile Music offered as an own branded music service

Section 2: Key mobile Social media strategies
-Social Media offered as a bundle
-Social Media bundled in tariffs
-Social Media offered for free

Section 3: Key mobile gaming strategies
-Gaming packages
-Gaming packages offered with tariffs
-Gaming packages offered as a promotion
-Games offered via a web Portal
-Games offered in conjunction with major Game platforms

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In particular, the MNO is using the name recognition of the OTT brand (including WhatsApp, Twitter & Spotify) to bundle additional mobile music & mobile social media services in with an existing mobile package.

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