Reinhard Lange Joins Lanetix Board of Directors

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With new board member, Lanetix deepens its logistics expertise.

I am delighted to join the board at Lanetix and look forward to playing an active role in developing products for the logistics industry.

Lanetix, the San Francisco-based leader in cloud-based CRM and workflow solutions for the transportation and logistics industry, announced today at EFT's 3PL Summit & Chief Supply Chain Officer Forum that industry veteran Reinhard Lange will join the company’s board of directors.

Lange is a highly accomplished industry veteran, with an impressive 40+ year career at Kuehne + Nagel Group. As CEO of Kuehne + Nagel International AG, he led the company to become one of the most successful logistics companies in the world.

Kuehne + Nagel, with approximately 63,000 employees at more than 1000 locations in over 100 countries, is one of the world's leading logistics companies. In 2011, Lange was named Manager of the Year by the German trade magazine DVZ (Deutsche Verkehrs-Zeitung) for his “entrepreneurial spirit” and “thorough industry knowledge,” according to a statement released at the time.

Lange’s decision to join the board is a testament to the value provided by Lanetix’s cloud-based CRM and workflow system for transportation and logistics. It also ensures that future product development will benefit from the insight and expertise of a key industry leader.

“I am delighted to join the board at Lanetix and look forward to playing an active role in developing products for the logistics industry,” Lange said (click here for a video). “Lanetix has shown a commitment to solving some of our industry’s most pressing problems, and I look forward to its continued success.”

Lanetix’s solution addresses a key pain point within the industry: the need for a user-friendly customer relationship management system that leverages mobile devices, tablets and social media to provide global visibility to commercial leaders.

“The logistics and transportation industry is global and highly complex,” said John Golob, CEO and co-founder of Lanetix. “Our industry-specific solution enables business development teams, operations managers, solutions and product groups around the world to collaborate and take action on customer-related information—all within an intuitive user interface.”

Lanetix, a partner, sells a suite of sales productivity apps which run on Salesforce1, the industry-leading Platform as a Service (PaaS). While traditional CRM software can be costly and difficult to customize, Lanetix’s focus adds value to a changing industry, equipping companies to compete globally and in real-time—as current clients, such as global 3PL leader Neovia (formerly Caterpillar Logistics), can attest.

About Reinhard Lange

Lange began his career in Bremen, Germany, and worked for the Kuehne + Nagel Group for more than four decades. Before becoming CEO, he served as the company’s managing director in Canada and led sea freight and air freight business units as a member of the group’s management board. In 1999, he was appointed to the management board of Kuehne + Nagel International.

About Lanetix

Lanetix provides cloud-based CRM and workflow for logistics and transportation. Based on Salesforce1, our solutions help 3PLs and ocean carriers evolve from relationship-based selling to creating value for their customers. With Lanetix, sales and operations management gain global visibility across account teams and the ability to forecast based on metrics that matter to their business—profit margins, capacity, and volume. Lanetix was founded by Aaron Sasson and John Golob; its investors include, Primera Capital and Vertical Venture Partners.

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Natasha Oxenburgh
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