Find the inspiration to create and publish compelling content that potential clients and existing customers cannot ignore
London, UK (PRWEB UK) 17 June 2014
Vocus Inc., a leading provider of cloud-based public relations and marketing software, today announce that The Content Marketing Boot Camp, a touring series of educational seminars, will return to London on July 2, 2014 and visit Newcastle on July 14, 2014.
Led by John W. Hayes, author of the best-selling content marketing book “Becoming THE Expert: Enhancing Your Business Reputation Through Thought Leadership Marketing,” the sessions will explain how marketers and business owners can:
- Find the inspiration to create and publish compelling content that potential clients and existing customers cannot ignore
- Improve rankings on the major search engines
- Generate leads, maintain relationships and sell more via email
- Win local, national and global media coverage with well-placed PR campaigns
- Engage prospects with social media
- Shorten the sales cycle and reduce the need for cold calling techniques
- Connect all the dots to build a cohesive content marketing strategy
This course is designed for marketers and business owners that are:
- Looking for cost-effective marketing techniques
- Want to improve the digital profile and reputation of a business without paying for external consultants
- Want to better understand the content and digital marketing landscapes
Tickets for both events are limited and available from the following links:
Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit: http://www.vocus.co.uk or call +44 (0)20 3426 4001.
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