SHIFT Open Marketing Cloud and Unmetric Partner to Provide Marketers with Real-Time Insights to Enhance Paid Media Strategies and Increase Sales

SHIFT Open Marketing Cloud integrates Unmetric to give marketers competitive intelligence across social platforms.

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Santa Monica, Calif. (PRWEB) June 17, 2014

SHIFT (http://www.SHIFT.com), the leading marketing software company for social advertisers, today announces the integration of Unmetric into SHIFT’s Open Marketing Cloud (OMC), which provides tools for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. Unmetric’s campaign intelligence, powered by a combination of algorithms and human insights, enables SHIFT OMC users to analyze and identify key social media metrics across platforms to enhance marketers’ paid media strategy.

SHIFT’s proprietary marketing cloud technology empowers brands to automate their social marketing campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. Unmetric’s technology enables marketers to optimize these campaigns by providing actionable data and rich analysis of a brand’s social performance and competitive benchmarking of content and campaigns, across major social channels.

By using Unmetric in SHIFT’s Open Marketing Cloud, marketers can analyze campaign performance to optimize for more sales and conversions, get ahead of competitors by identifying the strategies that drove engagement, and improve paid media efficiency by putting dollars behind the best performing campaigns.

“Our goal is to provide brands with a single platform that combines all the data and solutions they need to reach their customer with the right message, at the right time, and Unmetric’s data and capabilities complement that mission,” said James Borow, co-founder and CEO of SHIFT. “The most valuable insight marketers can gain is knowing when organic content is performing well, so they can boost the content into paid media to maximize the revenue opportunity. Unmetric allows us to provide our clients with the tools they need to seamlessly execute their social advertising campaigns across Facebook, Twitter and LinkedIn.”

“In today’s social media marketing landscape, brands don’t just need big data, they need actionable data that helps push business objectives forward,” said Lakshamanan Naryan, CEO of Unmetric. “Our platform enables brands to achieve this by providing the competitive intelligence needed to make informed and strategic decisions. The partnership with SHIFT Open Marketing Cloud will help brands improve real-time efficiency and spend on their collaborative social advertising campaigns.”

For global advertisers interested in gaining access to SHIFT’s Open Marketing Cloud and Unmetric, please go to http://www.shift.com.

About SHIFT
SHIFT (http://www.SHIFT.com) is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social advertising campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. SHIFT is a Facebook Strategic PMD, Twitter Ads API Partner and LinkedIn Sponsored Updates API Partner. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. For more information, visit http://www.SHIFT.com.

About Unmetric
Founded in 2011, Unmetric is the number one social intelligence and benchmarking platform trusted by leading brands to understand their competitor’s efforts, uncover insights based on data and unlock new social strategies. Unmetric combines the power of people and technology to track and analyze the online behavior of 18,000 brands segmented across 30 sectors for all major social channels including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. With a singular focus on client success and a growing roster of Fortune 500 companies, digital agencies, and other large global brands, Unmetric offers unparalleled intelligence to confidently make more informed business decisions and compete in the data-led economy. The company is headquartered in New York City with offices in San Francisco and Chicago. For more information, visit http://www.unmetric.com, or check out the Unmetric blog at http://blog.unmetric.com.


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  • Corinna Pieloch
    Moxie Communications Group
    631.241.0588
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