Marketers need to think about the way consumer shopping has changed and will continue to change. With the increase of mobile device usage, it is critical for businesses to have presence on mobile to better reach their target audience.
Cambridge, MA (PRWEB) June 17, 2014
Cambridge-based digital marketing agency, Pepper Gang, announced today that they are releasing a new report on mobile marketing, designed to help local businesses and retailers to better understand how mobile devices help drive in-store sales.
The report “How Mobile Devices Drive In-Store Sales” features how more and more people are using smartphones and tablets for pre-shopping and in-store activities. By means of mobile devices, consumers can research, compare and purchase products both online and in stores.
“Marketers need to think about the way consumer shopping has changed and will continue to change,” said Stefanie Daneau, co-founder of Pepper Gang. “With the increase of mobile device usage, it is critical for businesses to have presence on mobile to better reach their target audience. This report is to help local businesses understand the impact of mobile devices and how they contribute to driving in store sales.”
From this mobile marketing report, readers will learn:
- Consumer behavior towards mobile shopping
- The most important feature of e-shopping to customers
- Why consumers use mobiles devices for in-store shopping
- The importance of mobile devices to businesses
The study reveals that 90% of smartphone shoppers use their phone for pre-shopping activities, while 84% use their devices while in a store. These numbers illustrate why it is critical for businesses to understand the impact of mobile devices on shoppers’ buying decisions.
The report “How Mobile Devices Drive In-Store Sales” can be found on Pepper Gang’s website. To learn more about it, please visit: http://www.peppergang.com/.
About Pepper Gang
Pepper Gang is the Cambridge-based digital marketing agency for anyone committed to the growth and success of their business. The company was born out of a desire to tell each brand’s story in a way that compels like-minded consumers to align with the brand. For more information, please visit their website or call 617-674-2100.