Cruise Planners Launches Advanced-Training MBA Program to Further Equip Travel Advisors in Fast-Evolving Travel Landscape

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Cruise Planners, the nation’s largest home-based travel agent franchise, announces a new advanced training program to expand support for its network of travel advisors. Now, all Cruise Planners franchisees can access MBA-level online courses to enhance their industry-leading service through Cruise Planners University.

CP's new MBA program in CPU

Cruise Planners University

'Our new online MBA courses address the industry's rapid changes offering agents the opportunity to grow their businesses, learn advanced tools and remain ahead of the competition in the travel marketplace,' said Michelle Fee, CEO of Cruise Planners.

Cruise Planners, the nation’s largest home-based travel agent franchise, today announced a new training program offering MBA-level online courses to their network of travel advisors. A part of the award-winning Cruise Planners University, the MBA courses add to Cruise Planners’ already robust digital learning center.

“The travel industry today is fast-moving with constant new trends, means and modes to consider. Our new online MBA courses address this change and offer agents the opportunity to grow their businesses, learn new and advanced tools of trade and remain ahead of the competition in the ever-evolving travel marketplace,” said Michelle Fee, CEO and co-founder of Cruise Planners, an American Express Travel Representative.

More than 20 MBA-level online courses are available as part of the Certified Cruise Planners Expert Degree, an accreditation recognized by the Cruise Line International Association. Courses are taught by expert travel industry professionals and leading Cruise Planners agents and cover a variety of skill sets critical for travel advisors to remain competitive including:

-Marketing plans that incorporate traditional and new media tactics
-Public relations and earned media endorsements
-Database management and quality leads
-Social media strategy including advertising, promotions and media outreach
-‘Tips from the Top’: real-life lessons from Cruise Planners agents
-Leveraging Cruise Line Promotions & Fund Raising Travel Groups

Fee said the new advanced courses are aimed to equip agents with new skills, confidence and know-how to drive success and grow their businesses. The Cruise Planners home office team is also pursuing offering a PHD program in the future.

For more information on Cruise Planners’ training programs or to learn more about becoming a franchise owner, visit our franchise site. To make reservations, travelers should locate a travel advisor near them.

Visit our media room and connect with us on Twitter @Cruisitude or on Facebook.

Media Contact
Caitlin Murphy
Director of Public Relations, Cruise Planners-American Express Travel

About Cruise Planners, an American Express Travel Representative:
Cruise Planners, an American Express Travel Representative, is the nation’s largest home-based travel agent franchise network in the travel industry. Cruise Planners operates a franchise network of more than 900 experienced travel professionals who independently book amazing vacation and travel experiences for their clients. The Florida-based Home Office team positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. The company continues to be lauded and was named No.1 Cruise Tour / Travel Agency by Entrepreneur for 11 consecutive years and was recently featured in Entrepreneur as one of the top 30 franchise innovators in technology.

Headquartered in Coral Springs, Fla. for 20 years, Cruise Planners has achieved top producer status with every major cruise line. Accolades include a record 11 Magellan Awards from Travel Weekly in 2013, Special Needs Group Accessible Travel Advocate Power Partners™ for 2012, American Express Travel Representative Excellence Award for eight years in a row (2004 – 2011), American Express Agency of the Year (2010), Royal Caribbean International Home-Based Partner of the Year (2007 – 2013), Royal Caribbean International President’s Award for Overall Achievement for 2012, Norwegian Cruise Line Franchise Agency of the Year (2011-2013) and Home-Based Agency of the Year (2010), Celebrity Cruises Home-Based Account of the Year (2013) and Southeast Region Travel Agent Partner of the Year (2010), American Express Vacations Globe Award (2008 – 2012), Globus Family of Brands Premier Agency Partner (2009- 2012), Platinum Circle Member with Viking River Cruises (2009-2012) and Regent Seven Seas Cruises Top Producer. Cruise Planners is one of the Top 50 franchises for Veterans according to GI magazine, has been named one of the Top 25 franchises for African-Americans by Black Enterprise magazine and is a member of the International Gay & Lesbian Travel Association. For information, visit

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Caitlin Murphy
Cruise Planners
+1 954-344-8060 Ext: 117
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Cruise Planners/American Express
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