Portland, OR (PRWEB) June 25, 2014
MobileRQ, delivering the next generation contextual mobile marketing platform, today announced it has raised another $1.3 million to continue scaling its business and meet the needs of leading brands around the world who demand enhanced engagement with their customers through mobile. Along with additional participation of existing investor Verizon Ventures, new investors Coremix Capital LLC, Rogue Ventures and TiE Oregon invested in this round.
“We are very excited to be a part of MobileRQ and their contextual marketing platform,” said Senior Managing Director Rick Falconer. “MobileRQ is tapping into the global growth of travel and retail product purchases and smartphone adoption so that their customers can engage with consumers in significant ways whenever and wherever they are.”
Tom Sperry, Managing Director of Rogue Ventures added, “Contextual mobile marketing is changing the way brands interact with their customers. MobileRQ empowers digital marketers to create new channels of engagement with their customers and we are thrilled to be part of MobileRQ’s growth.”
MobileRQ’s contextual mobile marketing platform enables global brands in travel, hospitality, loyalty and retail to enhance their customer experiences by delivering timely, highly relevant and actionable content to their customers’ smartphones. Brands can now engage their customers at precisely the right moments of highest impact through the new “first screen”: the Smartphone.
MobileRQ provides a one-stop shop to deliver highly relevant content to the marketer’s mobile app based on context pulling from data sets such as CRM and loyalty, partner data and situational data like time, location and events. The platform gives these marketers a single location to segment audiences, create compelling campaigns with point-and-click simplicity, deliver relevant content and use real-time analytics to see how customers are reacting to these campaigns instantly.
Marketers can now reach customers on smartphones and tablets in relevant ways when it really matters. This creates new opportunities and stronger customer connections for marketers to increase their share of the billions of dollars now spent globally on products through mobile.
“I couldn’t be more excited to bring in these new partners as we scale our business and continue to make our customers wildly successful. We will see transformational change over the next eighteen months in the way brands use mobile to reach their strategic marketing goals. We are proud to be one of the core parties driving this change,” said MobileRQ’s CEO Tyler McKinley.
Based in Portland, Oregon, MobileRQ’s mission is to help its enterprise customers create the most engaging and relevant mobile experiences possible for their customers that drive loyalty and revenue. MobileRQ is a contextual mobile marketing platform using real-time data to enable brands to better engage with customers on mobile. By integrating databases like CRM, data in motion, and other contextual data, the company’s platform is the first to give travel, hospitality and retail marketers the power to create precisely targeted mobile content and messages and then deliver them at the moment when they are most likely to be successful. For more information please visit http://www.mobilerq.com.
About Coremix Capital
Coremix Capital is the investment arm of a family office made up of entrepreneurs who capitalized on their core experience and can help you rise to the top. As successful business owners, we are now in the business of helping other entrepreneurs succeed. With our unique blend of expert advice, strong established partnerships, secure capital, and a passion to see your enterprise thrive, we will help turn your business vision into a reality. For more information please visit http://coremixcapital.com.
About Rogue Venture Partners
Rogue venture partners is an early stage venture fund based in Portland, Oregon. Please visit http://www.roguevp.com.