"Content Marketing is 62% less expensive than traditional marketing but results in 3 times as many leads." ~ LinkSmart
Minneapolis, Twin Cities Minnesota (PRWEB) June 22, 2014
Content Marketing is a fast paced growing marketing focus needed to keep up viewership. More multifaceted than ever, both the skill and reach of quality, unique and engaging web content is a must. Explosive new media and technologies mean more business marketing messages are produced each day. Every piece of content a marketer generates promotes a business goal, but Moz recently warned, “it's guaranteed to fail if it doesn't ultimately serve your audience in the process.”
“Digital Content Marketing messages that engage readers, excite new social shares, and solve problems are hard work,” says Jeannie Hill, owner of Hill Web Creations. “Yet the content we create for clients becomes the heart and soul of successful social media strategies.”
In the June 19 post titled What Content Marketers and Journalists Need to Learn from Each Other, Moz talks about what a smart content marketer must do. With the press for effective content that is produced efficiently, editorial calendars, style guide compliance, and integrated teams are turning into bonafide brand newsrooms.
The main objective in content marketing is to promote brand awareness and affinity. Ideal content articulates the subject matter as “the expert” with a clear message that gives the audience what it is looking for. Then building tracking to read content engagement adds a significant contribution to empower better planning for revenue enhancement.
Important steps in Content Marketing
- Create buyer personas for clarity who the message is meant to reach
- Refine messages with a great kick for amplification
- Have a clear action for readers to take
- Establish frequency and timing to best promote marketing messages
- Test, tweak, and try marketing messages over and over again
- Avoid crossing marketing streams by keeping messages fit to each channel
“When it comes down to it, producing excellent content and promoting it to the best of your ability should still be seen as the gold standard of not just link building, but also SEO as a whole. This is why many experts are touting content strategy as the new SEO," says Forbes Magazine.
In its latest infographic, LinkSmart reported that "58% of businesses in North America planned to increase their content marketing budget for 2014. That increase comes on top of $118.4 billion that was shelled out in 2013 for content marketing across the globe, including video marketing and social media. Marketing spends are predicted to place internet advertising near 25% of the whole ad market industry by 2015. While that dollar figure may seem staggering, content marketing is a 62% cost savings over traditional marketing and generates 3x more leads.
"Business that consistently produce optimized web content that serves viewer needs are more likely to gain search visibility. The client is the focus," states Hill. "When businesses solve problems and answer online queries within their content, those who visit their web pages are more likely to become repeat buyers and followers. And that is the heart and soul of online success."
Hill Web Creations has been providing marketing services in the Twin Cities since 2008. To advance on-line visibility through optimized web content created to serve viewer needs, call Jeannie Hill at 651-206-2410. Or send questions and suggestions to jeannie(at)hillwebcreations(dot)com.