Shoppers spend an average of almost three minutes at the fresh counter per purchase. Shopper marketing at fresh food service counters is aimed at creating the optimum conditions to stimulate profit-boosting impulse purchases.
(PRWEB) June 24, 2014
METTLER TOLEDO has prepared the guidelines especially for grocery retailers who sell fresh food at in-store service counters. The new guide, “Optimizing the In-Store Experience” outlines the wide variety of ways in which today's counter scales can contribute to optimizing shoppers’ in-store experiences at fresh counters. It is aimed at helping grocery retailers to utilize the potential of their counter scales in order to set themselves apart from competitors, to reinforce their branding and customer loyalty and to improve the shopping experience for their customers – while also maximizing profits.
Shoppers spend an average of almost three minutes at the fresh counter per purchase. Shopper marketing at fresh food service counters is aimed at creating the optimum conditions to stimulate profit-boosting impulse purchases. Just like the checkout zone and information points, fresh counters are key interfaces between shoppers and store employees in modern grocery retailing. However, unlike when at the checkout, customers are still in 'shopper mode' at the fresh counter. Customer displays on scales at the fresh counter can play a role in shopper marketing, by functioning both as a platform for promotional and cross-selling activities and as a communication channel for branding campaigns.
Features of the guide include:
- How to stimulate impulse buys
- Recommendations to successfully integrate cross-promotion and in-store marketing at the deli counter
- Process models for in-store digital marketing and shares
- Facts & figures about fresh-counter shopping
The free guide “Optimizing the In-Store Experience” is now available for download at http://www.mt.com/retail-experience .
METTLER TOLEDO is a leading international manufacturer of precision measuring instruments. The company is the world’s largest manufacturer and supplier of weighing systems for laboratories, industry and food retail.
METTLER TOLEDO is one of the three leading suppliers of various complementary measuring technologies and a leading supplier of automated pharmaceutical research and ingredient development systems. Moreover, the company is the world’s biggest manufacturer and supplier of metal recognition systems for the production and packaging industry. Further information on METTLER TOLEDO can be found at http://www.mt.com.