Denver, CO (PRWEB) June 26, 2014
The third edition of Legal Marketing in Brief includes chapters on best practices for firms and individual lawyers addressing the gamut of business development initiatives. That includes addressing enterprise-wide projects such as maximizing billing rates, branding and database management plus recommendations about individual efforts including how a lawyer can build a contact network, should answer the question of what they do for living, or follow-up after meeting a prospect or potential new referral source.
"The key for me is to write practical tips not academic tomes about marketing," says the book's author, law firm marketing consultant Bob Weiss, founder of Denver-based Alyn-Weiss & Associates, Inc. Weiss has been advising corporate, transactional and defense firms, along with consumer practices and referral-based personal injury groups for more than 25 years. A blogger and sought-after convention speaker, coach and trainer, he has written nearly 100 articles as a monthly marketing columnist for various publications including those of the ABA.
"The third edition reflects tactics and budgeting post-recession-- what many now view as the great reset in the business of the law-- and will help lawyers and administrators spend their time and funds most effectively," Weiss said.
Legal Marketing in Brief is now 160+ pages and is available from Amazon in hard copy or as an e-book.