Haven School District Launches Marketing Campaign to Support Mt. Hope Elementary

In an effort to increase enrollment for the new Mt. Hope Elementary School, Haven USD 312 is embarking on a summer-long marketing campaign that highlights the benefits of the school’s non-traditional approach to learning.

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...because you are constantly working on a project where you might be learning math, science and maybe social studies all at the same time — which is more like what you would encounter in the real world.

Haven, KS (PRWEB) June 30, 2014

In an effort to increase enrollment for the new Mt. Hope Elemtary School, Haven USD 312 is embarking on a summer-long marketing campaign that highlights the benefits of the school’s non-traditional approach to learning. Though the school itself is not new, the “Project-Based Learning” teaching style is. The marketing campaign will be centered on directing parents to the website, HopeStyleLearning.com, where they can learn more about this non-traditional public school and the innovative teaching style.

Project-Based Learning is a teaching method in which students gain knowledge and skills by working for an extended period of time to investigate and respond to a complex question, problem or challenge.

“You’re learning the same things,” said Haven School District Superintendent, Rick White. “You’re still learning math, science, language arts, reading — all of those things you would learn in a regular school. It’s just done differently, because you are constantly working on a project where you might be learning math, science and maybe social studies all at the same time — which is more like what you would encounter in the real world.”

To lead the marketing efforts, the school district looked to Armstrong Chamberlin Strategic Marketing to develop a campaign that involves the use of direct mail, Internet ads, YouTube videos and digital outdoor boards. Each component of the campaign works to support the theme of Hope-Style Learning and directs interested parties to the website HopeStyleLearning.com.

Mt. Hope Elementary is a public school serving students in grades PK-8 and ungraded. It is located at 500 W. Main in Mount Hope, KS, 67108 and is part of Haven USD 312. Haven USD 312 is located at 414 W. Main in Haven, KS, 67543.

For more information, call 620-465-3445.


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