SHIFT Open Marketing Cloud Named Twitter Mobile App Promotion Partner

Advertisers Can Leverage SHIFT’s Twitter Ads Solution to Promote Mobile Apps through Twitter’s Mobile App Promotion program

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Santa Monica, Calif. (PRWEB) June 30, 2014

SHIFT (http://www.SHIFT.com), the leading marketing software company for social advertisers, today announces it has been selected as a partner for Twitter’s new Mobile App Promotion (MAP) program. SHIFT’s Twitter advertising solution featuring the new MAP product is available in its Open Marketing Cloud, which provides marketers tools for planning, optimizing and analyzing social advertising marketing campaigns for global brands, including 10 of the top 20 largest advertisers in the world.

Using the tools on SHIFT’s Open Marketing Cloud, advertisers can tap into Twitter’s Mobile App Promotion to promote mobile apps within a Tweet. The Mobile App Promotion further enables marketers to drive relevant traffic and optimize for installs. This card allows users to easily discover interesting mobile apps and lets advertisers drive a higher volume of downloads, because users are able to see related context and a clear call to action in their timeline before tapping.

“There is no doubt that mobile is the future, and with this partnership, we are thrilled to deepen our Twitter offerings for brands," said James Borow, co-founder and CEO of SHIFT. "Twitter’s Mobile App Promotion turns one of the most distributed pieces of content, a tweet, into a massive distribution platform for brands and developers looking to distribute their applications. This integration also brings us closer to fulfilling our mission to empower advertisers to reach the right user at the right time with the right message across all platforms."

SHIFT’s proprietary marketing cloud technology enables brands to automate their social marketing campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. This news comes on the heels of SHIFT announcing its latest integrations into its Open Marketing Cloud, including Unmetric, Acxiom’s AOS and Sprinklr.

For global advertisers interested in gaining access to SHIFT’s Open Marketing Cloud, please go to http://www.shift.com.

About SHIFT
SHIFT (http://www.SHIFT.com) is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social advertising campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. SHIFT is a Facebook Strategic PMD, Twitter Ads API Partner and LinkedIn Sponsored Updates Partner. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. For more information, visit http://www.SHIFT.com.


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