Exults CEO Says E-commerce Websites Should Begin Preparing for Holiday Season Now

Share Article

As online sales continue to increase, e-commerce sites should prepare for the holiday season now by using the Magento platform and making sure their website is mobile responsive, says Exults CEO Zach Hoffman.

Exults Logo
“Mobile responsive sites are becoming increasingly important, particularly for e-commerce websites. This will be especially important for last minute shopping and price comparison shoppers during the holiday season,” Hoffman said.

While the weather clearly indicates that it is summer, companies interested in strengthening their e-commerce website and online presence for the holiday season should start now, said Zach Hoffman, CEO of Exults, an internet marketing agency based in Fort Lauderdale.

Online shopping increased 10 percent last year in the 2013 holiday season from 2012’s holiday season, according to ComScore. Online sales reached a record of $46.5 billion. This is good news for those in e-commerce, but your e-commerce website and its usability must appeal to online shoppers to take advantage of the growing number of consumers shopping on the internet.

Zach Hoffman suggests moving your e-commerce site off of outdated platforms and onto Magento. “Older platforms can freeze and load slowly, and that’s all it will take for an online shopper to move on to the next site,” said Hoffman. Magento offers a flexible platform that includes easy product browsing and catalog management, simple payment and shipping options, SEO features, and mobile responsive design. In addition, eBay owns and supports the Magento language - and Magento has a large and active plug-in community. Companies like Athlete’s Foot, Nike, OfficeMax and countless local businesses trust their website to Magento’s platform.

Ensuring your website and the products you offer are accessible on mobile devices is also an important factor. Consumers are using their phones to research products at their home and at stores more frequently, and a growing number are using them to complete the process and pay on their phone while at a store. According to Neilson, 24 percent of smartphone users have made a purchase on their phone in Q1 2013. Online retailers cannot afford to ignore this growing number of consumers. Creating a site that is accessible, readable and usable on smartphones and tablets is now essential. “Mobile responsive sites are becoming increasingly important, particularly for e-commerce websites. This will be especially important for last minute shopping and price comparison shoppers during the holiday season,” Hoffman said.

According to Zach Hoffman, there are several other things to consider while perfecting your e-commerce site for the holiday season. Ensuring your site has been optimized for search engines, or SEO, is an important factor so shoppers can find your website using Google and other search engines, along with pay-per-click advertising, Google product listing ads, retargeting and an engaging social media campaign.

Exults is a Fort Lauderdale-based internet marketing agency. Specializing in search engine optimization, pay per click advertising, retargeting, display advertising, social media management and website design, Exults enhances client’s online presence to meet their internet marketing goals.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stanley Kopowitz
Exults
+1 9543194619
Email >
@exults
since: 04/2011
Follow >
Exults
since: 11/2011
Like >
Follow us on