Goodyear Licenses APT’s Test & Learn and Market Basket Analyzer Platforms

Goodyear will license APT's software to analyze initiatives such as pricing, marketing, store hours and merchandising.

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Washington, DC (PRWEB) July 01, 2014

Applied Predictive Technologies (APT) announced today that Goodyear Auto Service Centers has signed an agreement to license APT’s software platform, including Test & Learn and Market Basket Analyzer. Goodyear will use APT’s software to test and analyze key business issues including pricing, service bundling, marketing, store hours and merchandising.

APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their data to accurately measure the profit impact of pricing, marketing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI.

“We’ve chosen APT software for Goodyear Retail because of its Test & Learn capabilities and overall business analytics,” said John Peer, vice president, Goodyear Retail. “Their tools allow us to evaluate different programs in a controlled methodology to make better decisions that drive results and delivers more value to consumers.”

APT senior vice president, Marek Polonski, adds, “We are very pleased Goodyear has decided to license APT’s Test & Learn and Market Basket Analyzer software in the long term. The success of our relationship speaks to the flexibility of APT’s software platforms and the profitable insights it can generate for various businesses.”

About Goodyear Auto Service Centers
The Goodyear Auto Service Centers are full-service tire and automotive repair stores wholly owned and operated by The Goodyear Tire & Rubber Company. Since 1924, the Goodyear Auto Service Centers have provided excellence in tire and automotive service to drivers nationwide. For more information about Goodyear Auto Service Centers, go to http://www.goodyearautoservice.com.

About APT
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s customer portfolio includes Walmart, Staples, Lowe’s, SunTrust, Hilton Hotels, Anheuser-Busch InBev, McDonald’s and others. APT has offices in Washington, D.C., San Francisco, London, Tokyo, and Taipei. For more information, please visit http://www.predictivetechnologies.com.


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