Brand journalism and content marketing are the future of public relations
Columbus, OH (PRWEB) July 03, 2014
A public relations project using brand journalism and content marketing tactics that generated so much web traffic that it crashed a major hospital’s website resulted in MediaSource winning Best Content Marketing/Brand Journalism in the 2014 PR Daily Awards.
MediaSource, with their client partner The Ohio State University Wexner Medical Center, was named the top brand journalism winner over 350 entries from companies around the world.
“Brand journalism and content marketing are the future of public relations," said Lisa Arledge Powell, president of MediaSource. "This type of storytelling is what brands need to be doing today and it’s an honor to be recognized by industry leader PR Daily for our work."
MediaSource, nationally known as a health care brand journalism authority, was recognized for their work in promoting The Ohio State University Wexner Medical Center’s SAGE Test, a self-administered test which evaluates a person’s cognitive skills.
The brand journalism campaign, one of the most successful individual brand journalism initiatives to date for the hospital, included taking a journalistic approach to the creation of multimedia elements for both earned media as well as for hospital-owned social media channels.
The story was featured by national media outlets across the world including a major placement on NBC Nightly News. The buzz prompted more than a million consumers to download the SAGE test, generating so much traffic that it temporarily shut down the hospital’s website. So far the campaign has reached over 539 million people to date with an advertising value of $1.6 million.
MediaSource, located in Columbus, Ohio, is a national leader in brand journalism. The company’s brand journalism team uses journalistic tactics to create client content which is amplified by using both earned and company-owned coverage,. The team of brand journalists also utilizes their Multimedia Newsroom, which MediaSource developed as a way to deliver high quality multimedia content directly to the news media, allowing for maximum buzz for clients. All major television networks and other top tier news media utilize MediaSource’s Multimedia Newsroom to access and download content.
As an innovator in brand journalism, MediaSource and it’s brand journalism team work to educate PR professionals across the United States about their award winning tactics. Most recently, MediaSource launched the “Brand Journalizer” song, which incorporates MediaSource’s “Brand Journalizer” Criteria that teaches PR professionals how to transform into a brand journalist.
MediaSource President Lisa Arledge Powell is a leading expert on brand journalism, speaking at national and regional industry conferences including PRSA Health Academy, The Mayo Clinic Health Care Social Media Summit and Content Marketing Institute. She also contributes to national PR publications and teaches college students the MediaSource brand journalism techniques.
The firm works with the nation’s top health care providers including The Ohio State University Wexner Medical Center, Nationwide Children’s Hospital, Arnold Palmer Hospital for Children, National Jewish Health, American Society of Plastic Surgeons and Orlando Health.
MediaSource has a track record of many PR industry related awards including most recently, Best Health Care PR/Marketing Agency of 2013 by Ragan Communications and 10 awards from the PRSA 2014 PRism awards, which included two Best of Show awards.
The two other finalists in the Content Marketing/Brand Journalism category who are listed as honorable mentions are NorthShore-LIJ Health System and Stein IAS for the international company, Trelleborg Marine Systems.
MediaSource is a public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.