New Website Rides Wave of Social Ecommerce Growth With New Spin on Traditional List Formats

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Collaboration and interaction are at the heart of the new website, which allows anyone to make best-of lists about virtually anything and share these lists with friends. Users can safely and securely make in-list purchases, giving Listnerd a social ecommerce angle the Buzzfeeds of the world cannot match.

Erling Andersen, CEO and founder of Listnerd, Inc.

Erling Andersen, CEO and founder of Listnerd, Inc.

Users can safely and securely make in-list purchases, giving Listnerd a social ecommerce angle the Buzzfeeds of the world cannot match.

Listnerd is a new and first ever website to bridge the gap between social media, ecommerce and the ever-popular world of list-making. The site's parent company, Listnerd, Inc., is well positioned to exploit the tremendous growth in social ecommerce and is encouraging investors to take advantage of this opportunity.

The social ecommerce marketplace is set to rake in $20 billion in revenue this year; analysts expect that number to reach $30 billion in 2015. The potential for innovative entries like Listnerd to carve out a healthy slice of that pie is strong.

"We believe Listnerd is a completely new take on lists," explained CEO and Founder Erling Andersen. "The social aspect is undeniable: everyone loves making and reading lists. The friendly disagreements that many lists generate are part of their appeal. Listnerd also adds monetization to the equation. Anyone browsing a list can click the 'Buy' link and be connected to an appropriate ecommerce site."

Listnerd enables users to create lists across a broad range of categories. Among the most popular topics are video games, movies and television shows. Some examples with hundreds of thousands of votes include "Best Bond Girl," "Best viral video," "Best game console" and "Top 100 TV series." Users can give ratings and leave comments on list items or even submit their own items.

In the last three months, the team at Listnerd have seen website traffic surge from 50,000 unique visitors a month to now more than 150,000. With the ability for users to push out to all major social networks – Facebook, Twitter, Google+, Reddit – that surge should only continue. In the meantime, Listnerd, Inc. has partnered with Google-owned to track purchases made through the site. The site earns about 5% commission on each sale.

Listnerd was founded by Erling Andersen who previously founded social networking website, a site similar to Facebook targeted at Norwegian teenagers. It captured 10% of Norway’s population before being sold to a media conglomerate for $12 million USD in 2008.

To build and maintain the best possible platform for its concept, Listnerd, Inc. is in the midst of a new round of capital investment; the company's goal is to raise $750,000. Previous investors include San Francisco-based Plug and Play Tech Center and Oslo-based Omega Media. After the last round of successful fundraising, Listnerd, Inc. was valued at $5 million.

About Listnerd, Inc.

Listnerd is a social top list community. Create, share and discover top lists about the best stuff in life, like the best video games, movies, music, TV-series or makeup. On Listnerd, anybody can create a top list, share it with their friends and see their list get ranked by friends and followers. Listnerd derives revenue every time someone buys an item featured on one of its user-generated top lists.

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Erling Andersen
since: 11/2012
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