Students are continually inundated with messaging and advertising that discourages them from saving and encourages them to spend money without worrying about their future.
San Antonio, TX (PRWEB) July 14, 2014
Generations Federal Credit Union, in partnership with Project New Beginnings (PNB), hosted a Financial Scavenger Hunt through the credit union’s headquarters and North Central branch for Eastside youth between the ages of 15 and 18. The students, as part of the PNB Summer Mentor Program, got a behind-the-scenes view of the day-to-day operations of the Credit Union, working with front-line tellers, visiting the vault and drive-thru teller pod and meeting with senior executives from every department.
“Students are continually inundated with messaging and advertising that discourages them from saving and encourages them to spend money without worrying about their future,” said Generations FCU Financial Education Manager, David Rodriguez. “Counteracting those very powerful messages requires engaging them on topics that are important to them at a time when they need to hear it."
After the hunt, the students were “quizzed” about topics they had learned during the visit that included finances, applying for jobs and information security. Students were then “Einstein-ed” with bushy Albert Einstein mustaches, which acknowledged them as “Financial Geniuses.”
Project New Beginnings was originally established in 2005 to provide support for Hurricane Katrina Evacuees in the San Antonio region. Since that time the organization has continued to grow and develop and expand its services, providing support to all members of the community through financial education programs, food panties, referral services, computer classes and the Summer Mentor Program for students.
Generations Federal Credit Union is the recipient of the National Desjardins Youth Financial Education Award and the State of Texas FOCUS Award for its “No Suckers Here” program. No Suckers Here has been recognized for teaching students the importance and value of financial literacy in an engaging and fun environment that resonates with students. The Generations Federal Credit Union Student Life Team works with individual schools and administrators to determine the financial needs for their student body, and then developing a financial education program tailored for their needs.