Vancouver, BC (PRWEB) July 09, 2014
CodeTactic is proud to unveil the latest addition to their portfolio of clients - Akbar’s Own. This distinguished Indian restaurant has opted for a plan to increase traffic to their website and as well as its rank on Google search – all with the end-result of making their business more popular and attracting a greater clientele online.
Akbar’s Own is an Indian restaurant in Vancouver that serves Kashmiri/Mughlai North Indian cuisine. Situated in the neighborhood of Kitsilano, it is conveniently minutes away from downtown. Christened ‘Akbar’, after Akbar the Great, one of India’s greatest Mughal emperors in the 16th century, the name only felt appropriate for a top, best Indian restaurant in Vancouver. Akbar’s offers catering services to the residents in the lower mainland, but also has dine-in and take-out options for customers as well.
Akbar’s is no stranger to residents in Vancouver. Despite running successfully for over a decade, there was a need to increase their presence online. “We have a website and social media accounts to connect with our customers, in where they can leave their comments or feedback. Nonetheless, I would like people who don’t know about us to be able to find us when they do a simple search online for catering services,” explains Amar Maroke, General Manager of Akbar’s Own. This is where they sought to hire a company to help them in their online reputation management and achieve this result.
Hiring a company to help people find you online can be done through search engine optimization, or SEO. “No matter how great your website is, if users can’t find you, it is useless,” explains Gonzalo Ortiz de Zevallos, Co-founder at CodeTactic. “Through our SEO techniques we will increase traffic on Akbar’s website, which will eventually translate into real, paying customers,” affirms Gonzalo.
SEO, or search engine optimization is a process that entails optimizing the content of your website in order to increase the rank on search engines such as Google and Bing. The higher ranked your page is on the search results, the more likely your page will be to receive clicks and visitors. Optimizing a website involves a series of tools, from editing the content of the site and HTML, using anchor text linking, and choosing the right keywords that are relevant to one’s business.
Known for its low cost social media management plans for small business, CodeTactic offers customers the choice of a series of social engagement plans, which include SEO optimization. All but the Basic Engagement plan offer social media optimization and hosted landing pages. The SEO strategies created by CodeTactic focus on link building, keyword research, content marketing and site optimization, all with the goal of making the clients’ business appear on the first page of Google Search.
CodeTactic is a privately held company headquartered in Vancouver, BC which develops social media management and online marketing initiatives for small businesses and organizations that wish to participate in Social Media Marketing.