APT Index: Dads Come to the Rescue for June Retail Sales

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June retail and restaurant comps remained flat; shoppers spent over $33 billion on Father’s Day weekend.

While U.S. retail sales remained nearly flat in June, with a [-0.3%] decrease in year-over-year sales, Father’s Day weekend generated $33 billion in sales for June, a $116 million increase from 2013.

Data from the APT Index showed that Father’s Day weekend spending was largely driven by sales per transaction, which increased [+1.4%]. Cities that performed particularly well during Father’s Day weekend included: San Antonio, TX [+5.9%], Denver, CO [+4.9%], Charlotte, NC [+3.5%], Riverside, CA [+3.4%], and Boston, MA [+3.1%]. The APT Restaurant Index showed that restaurant sales rose [+1.7%] compared to the same time last year, which translates to a total spend of $5.1 billion at restaurants during Father’s Day weekend.

The APT Index includes a subset of APT’s $2 trillion in sales data, or $1 of every $5 of U.S. retail sales. The Index aggregates data from sales registers at over 65,000 locations across the U.S. to show how year-over-year performance changes for same-store sales in the physical channel. Unlike other sources, which use consumer survey data, the APT Index is based on reported sales data, allowing APT to make statistically significant observations about retail and restaurant sales. As a result, the APT Index provides the most definitive and accurate analysis of retail and restaurant sales available.

June Retail Sales – by APT Index Numbers:

The big picture

  •     Overall nationwide sales: [-0.3%]
  •     Number of transactions: [-1.1%]
  •     Dollars per transaction: [+0.8%]

Metro areas most affected
The Top 25 metro areas where retailers performed the best in June were: Chicago, IL with a [+2.6%] increase in sales comps, Charlotte, NC with a [+2.2%] increase, and Tampa, FL with a [+2.1%] increase. The areas where retailers performed the worst were: San Diego, CA [-2.6%], New York, NY [-2.1%], and Seattle, WA [-1.9%].

June Restaurant Sales – by APT Index Numbers:

The big picture

  •     Overall nationwide sales: [-0.06%]
  •     Number of transactions: [-1.8%]
  •     Dollars per transaction: [+1.8%]

[All figures are a year-over-year, same-store comparison from June 2014 to June 2013, adjusted for consistent weekdays.]

Anthony Bruce, CEO of APT, said, “The APT Index allows us to understand how the retail economy is performing. The APT Index shows that though Father’s Day weekend generated $33 billion in sales, June 2014 sales comps were slightly down [-0.3%], as compared to June 2013.”

Bruce added, “Using the APT Index, we can provide the industry’s most definitive comps data at the macro level as well as for each local market. The APT Index is one of the most robust and accurate ways to answer questions such as: What should any given location’s performance be, based on how nearby locations are doing? How can we determine if some locations are really over- or under-performing, or if their performance is due to what’s happening in their local area? How do we perform compared to surrounding locations when we run a national ad campaign? We are seeing a lot of excitement among executives in using the APT Index to answer these and other mission critical questions.”

For more information, visit: http://www.predictivetechnologies.com.

About APT
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio includes Walmart, Staples, Lowe’s, SunTrust, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, London, Taipei, and Tokyo. Visit http://www.predictivetechnologies.com to learn more.

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Cathy Baker
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