Menswear Startup Goes Beyond Clothes With New Cultural Publication

After the launch of lifestyle-based menswear collection, .Bk goes behind the scenes with new publication on dotbk.com launching Tuesday, August 12th.

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Brooklyn, NY (PRWEB) August 12, 2014

Brooklyn-based menswear startup .Bk is launching its cultural micro-publication The Dossier Tuesday, August 12th at dossier.dotbk.com. Alongside their efforts to disrupt fashion industry standards of seasons and mass production, the company creates a digital publication to dig deeper into the lifestyles that inspires each collection.

With the first collection, Founders, which launched in early June, the Dossier’s first edition explores the contradictions of entrepreneurs in our culture today. Whether these founders are starting tech companies or artisanal studios, the Dossier peels back the layers of this new cultural type to discover what gives these figures their allure, through high-quality writing, art, and photography from contributors all over the country.

“There’s something essentially American about founding something, taking a vision and making it a real, tangible thing with a website and a tax return. But entrepreneurship is taking on a life of its own in the media – ‘branding yourself’ is talked about with a religious air. Founding a business is portrayed as an endeavor big enough to contain all your dreams of fulfillment and personal expression,” said Dossier editor Joe Blessing, explaining the mission.

With the next edition, Old Souls, the publication will explore youth who are reviving old traditions to discover what makes this synthesis of new and old appealing in the modern world. “We think studying these movements and articulating their meaning and worth will help us to understand the human landscape of today and tomorrow,” said Blessing.

About .Bk
.Bk is a Brooklyn-based limited edition menswear startup that launched in June of 2014. By focusing on small batch production and designs created for unique lifestyles, the company’s mission is to provide crafted and affordable clothing without sacrificing individual style. Through the publication The Dossier, the company transcends the scope of traditional brands to better understand the culture their clothes represent. Teghvir Sethi is .Bk’s founder and designer.


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