ATLANTA, GA (PRWEB) July 14, 2014
PointClear announces Mark Collura has joined the prospect development firm as senior vice president of sales. In his new role, Collura directs new business activity for the provider of industry-leading lead generation, qualification and nurturing services. He works closely with B2B technology, healthcare and business services companies seeking more effective, efficient ways to fill their forecasts with sales-accepted opportunities.
“We are pleased to welcome Mark to the PointClear team,” said Dan McDade, president and CEO of PointClear. “He brings extensive experience in our space and a consultative approach to selling that will be an asset not only to our firm, but to the companies that stand to benefit from our services.”
“I knew PointClear by reputation and was impressed by the firm’s ability to deliver exceptional lead management services,” said Collura, who previously served as vice president of sales at Aberdeen Group (a division of Harte Hanks), a fact-based research company focused on helping leaders in B2B technology improve performance.
“PointClear’s strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process truly stand out. I look forward to helping sales and marketing leaders in our industry understand this key differentiation and what it can mean to their bottom line,” Collura added.
PointClear, headquartered in Atlanta (Johns Creek), works with companies across the U.S. including Microsoft, Optum, Quincy and Douglas Scientific. The addition of Collura, who is based in Boston, will enable greater sales coverage nationwide as well as better access to decision makers within the East Coast technology hub.
Founded in 1997, Atlanta-based PointClear helps B2B companies drive revenue. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to close. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process. This unique combination provides best-in-class client companies more predictable forecasts and more sales success. For additional information, visit PointClear’s blog ViewPoint | The Truth About Lead Generation or PointClear or call (877) 582-9909.