Essential Instagram Tips for Photographers: PhotoShelter Releases a New Educational Resource, The Photographer’s Guide to Instagram

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New inspirational guide offers tips for photographers to use Instagram to build their brand, market their work, and increase their following

The Photographer's Guide to Instagram

New inspirational guide offers tips for photographers to use Instagram to build their brand, market their work, and increase their following.

PhotoShelter (, the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released their newest educational resource, The Photographer’s Guide to Instagram. The guide features interviews with photographers with up to 830,000 followers, plus offers tips to use the platform to showcase a brand, connect with photo editors, and even generate revenue.The Photographer’s Guide to Instagram can be downloaded directly here:

“Photographers should understand Instagram less as a camera app, and more as a powerful distribution platform,” says PhotoShelter CEO Andrew Fingerman. “And at the root of Instagram, like any other social platform, the best way to attract quality followers is to post great content and interact with the community you inspire with that content.”

In PhotoShelter’s new social media guide, photographers will also learn:

  • 10 ways to win at Instagram and take advantage of all its features
  • Ideas to organically build an audience audience faster and smarter
  • Why Instagram is must-use tool to connect with photo editors, brands, and potential clients
  • Tips to measure success
  • Plus more!

Photographers will also get advice and inspiration from existing photographers finding success via Instagram, and learn strategies to engage followers and grow their reach.

The Photographer’s Guide to Instagram is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 40+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here:

About PhotoShelter
PhotoShelter helps people and organizations who are passionate about their photos do more with them. From creating beautiful websites and securely backing up their best images to building an audience and selling photos online, PhotoShelter is trusted by over 80,000 enthusiasts, freelancers, and established pros worldwide. What sets us apart are over 100 professional-grade features and cutting-edge technology that we’ve evolved with photographers in mind since 2005. With PhotoShelter, any photographer can take their online presence to the next level -- and get back to doing the shooting they love to do. Give us a try free for 14 days when you visit


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Deborah Block
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