Denver, CO (PRWEB) July 21, 2014
Avoka, a leading customer experience management company specializing in multi-channel customer transactions, today announced the appointment of Reid Hislop as its new Chief Marketing Officer. Hislop will be responsible for all marketing functions on a global basis, including corporate communications, demand generation, product marketing, marketing operations and related activities.
“Reid brings extensive international marketing and enterprise software expertise to Avoka,” said Philip Copeland, CEO for Avoka. “Reid’s proven track-record and experience with start-ups, turnarounds and high-growth companies will ensure he quickly makes an impact not only to our bottom line but to our brand presence in the customer experience marketplace as well.”
As Chief Marketing Officer for Avoka, Hislop brings 20 plus years of technology marketing experience to the job. Prior to joining Avoka, Hislop had been lending his expertise to several software startups looking to understand markets, positioning and growth opportunities in the evolving cloud space.
He previously acted as Vice President of Marketing and Investor Relations for Plug Power, Inc., where he re-positioned the company to focus on a single market to grow the install base from less than 500 units in 2010 to over 3,000 units by the end of 2012—achieving 85% market share.
Previously, Hislop also acted as Vice President of Global Marketing for Pitney Bowes Software; Vice President of Marketing for MapInfo Corporation; and Vice President of Corporate Marketing at Colorado-based McDATA Corporation.
“I’m very excited to join Avoka and bring my leadership and strategy expertise to this fast growing company,” said Hislop. “I look forward to working across all departments and regions to grow Avoka and to achieve our revenue growth and brand objectives.”
Avoka is a leading customer experience management company specializing in multi-channel customer transactions. Avoka powers customer engagement applications for banking, insurance, healthcare, construction, energy, mining and education companies, and government organizations worldwide, capturing and delivering over 100 million business-critical customer transactions each year into back-office ERP, BPM, ECM and CRM systems. Avoka has operations in the US, Europe and Asia-Pacific. Learn more at http://www.avoka.com.