The feedback we had received from dealers was that they wanted a smaller venue with more in-depth training. One common complaint was that the training was done by 'vendors' and many times had a sales pitch incorporated.
Las Vegas, NV (PRWEB) July 22, 2014
The Third Annual AutoCon reinvents the automotive conference with a new and innovative format unlike any other industry event, which is attendee driven. The majority of AutoCon’s speakers and trainers are actual dealer principals and general managers from some of the nation’s top dealerships. The concept was created from the need to provide dealers the opportunity to learn from the best of the best in the industry and have an open forum to ask questions specifically related to their dealership.
“The feedback we had received from dealers was that they wanted a smaller venue with more in-depth training. One common complaint was that the training was done by “vendors” and many times had a sales pitch incorporated,” said Greg Noonan, AutoCon chairman. To enhance the attendees experience, AutoCon will pre-screen presentations prior to the event.
The conference will offer attendees the chance to ask questions of industry experts during educational sessions focusing on all of the major categories including advertising, digital marketing, fixed operations, social media, retention, certified pre-owned and more. Additionally, this year’s speakers include general managers from some of the highest-grossing stores in the country: Brian Benstock of Paragon Honda, Richard Bustillo of Rick Case Honda, Bernie Moreno of the Collection Auto Group, Chris Saraceno Vice President and Partner of Kelly Automotive Group, and Jessica Germain of Germain Automotive Group.
In addition to workshops led by dealers and general managers sharing the best practices that work for their dealerships, there will be panel discussions where attendees can ask the experts specific questions and get advice on how to improve their operations. There will also be educational sessions with thought leaders featuring a dealer as a co-presenter and case studies with five takeaways.
It is easy to get swept up in the chaos of an automotive conference or exposition. AutoCon gives you the one-on-one conference experience with major dealers and general managers and panelists sharing different perspectives. Get your questions about the latest automotive trends answered in this intimate, engaging and informative conference. From the way car buyers consume media to the way they research and buy cars, the automotive market is changing faster than ever. Dealerships need to adapt and survive or be surpassed by their competition.
AutoCon answers all of the tough questions in one place: Is your website converting properly? What is the ROI for your marketing efforts? Are your digital campaigns mobile-enabled? “2014 and 2015 are set to be huge years for the auto industry, and the best-prepared dealerships will thrive the most,” said Noonan. “This event lets dealers of all sizes listen and learn from the best and brightest who do what they do.”
The conference is ideal for dealer principals, general managers and automotive professionals working in sales, marketing, fixed operations or technology. This year there will be a scholarship program available for qualifying dealership representatives who have previously been unable to attend events like this.
Registration for AutoCon is open now at the official website http://AutoCon2014.com.
Founded in 2011, AutoCon is a unique opportunity for automotive professionals to expand their knowledge, skill and strategy on the latest industry trends that will allow them to grow profits at their dealership. The AutoCon Best Practices Conference, held annually in Las Vegas, features various workshops and speeches from the most respected thought leaders in the automotive industry.