Chicago, Illinois (PRWEB) July 22, 2014
The Professional Baseball Athletic Trainers Society’s (PBATS) PLAY (Promoting a Lifetime of Activity for Youth) Campaign is scheduled to make a stop at Wrigley Field to promote the importance of children living a healthy and active lifestyle.
In 2014, the PLAY campaign became the first program in professional sports to include children with intellectual and developmental disabilities (I/DD) through a partnership with The Arc. On July 23, more than 20 children served by SouthSTAR Services, a chapter of The Arc, will participate in an event with the PJ Mainville, Head Athletic Trainer for the Cubs, and Edwin Jackson, startin g pitcher for the Cubs.
“We are grateful that our families have the chance to participate in this unique event,” said Dan Strick, President and CEO of SouthSTAR Services. “This opportunity created by PBATS reinforces SouthSTAR’s commitment to the fitness, health and overall wellbeing of the children with developmental disabilities whom we serve.”
The PLAY Campaign, conducted at all 30 Major League Baseball stadiums each season, is a public awareness campaign of PBATS. The campaign is designed to help combat childhood obesity and promote a healthy and active lifestyle by promoting fun activities and good decision making. Originally developed in 2004, PLAY is now the longest running health campaign in professional sports directed specifically at young people. The events are typically two hours in length and include stations hosted by experts from across the United States. This year, for the first time, children with I/DD from chapters of The Arc will participate alongside children without disabilities at these events.
“While we have come a long way in including people with disabilities in the sports world, too often those opportunities are segregated. Kids with intellectual and developmental disabilities are capable of and deserve to be included alongside kids without disabilities in recreational activities – and PBATS is the first professional sports organization to formally recognize this and take action. We appreciate the care that the trainers and stadium staff are taking to make these events inclusive,” said Peter V. Berns, CEO of The Arc.
NOTE: A Cubs-issued media credential is required to enter the PLAY event. Media members needing credentials can contact Kevin Saghy at 773-404-4123 or ksaghy(at)cubs(dot)com.
Editor’s Note: The Arc is not an acronym; always refer to us as The Arc, not The ARC and never ARC. The Arc should be considered as a title or a phrase.