Hallmark Re-launches Popular Shoebox Line

Share Article

Cards That Reflect Real Life, Only Funnier

Hallmark Re-launches Popular Shoebox Line

'Shoebox has always been a one-stop humor destination for funny cards,' says Sarah Tobaben, humor creative strategist at Hallmark.

This month, Hallmark’s Shoebox line of greeting cards deepens its rebellious roots with a total brand overhaul. From the logo to the messages, the entire collection has been updated with a modern look and language reflecting today’s world in an irreverent and hilarious way. These cards are a perfect way to crack someone up and take all the credit.

“Shoebox has always been a one-stop humor destination for funny cards,” says Sarah Tobaben, humor creative strategist at Hallmark. “To stay relevant, we made sure to focus the new cards in a way that reflects how people today talk, text, tweet and post.”

Starting today, the new Shoebox will be prominently displayed at the front of Hallmark Gold Crown stores nationwide. Consumers can find more of the new collection at participating Hallmark retailers nationwide as well as online at Hallmark.com. Card prices begin at $2.99.

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Jaci Twidwell
@Hallmark
since: 03/2009
Follow >
Visit website