YA Announces Executive Board and Council Appointments

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Young America (YA), an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced the appointment of two of its executives to industry Board and Councils.

Young America (YA), an industry market leader in delivering flawless multi-channel marketing promotions for the nation’s most respected brands, today announced the appointment of two of its executives to industry Board and Councils.

As of July 1, 2014, YA President and CEO Chris Behrens is on the board of directors for Brand Activation Association (BAA), a division of the Association of National Advertisers (ANA). BAA is the non-profit, national trade association for Brand Activation with members in four member segments – brand marketers, agencies, attorneys, and service providers. BAA focuses on industry learning, best practices, advocacy, and innovation to support brand marketers and the significant challenges they face in today's rapidly changing marketplace so they can thrive and their businesses grow.

In addition, YA Vice President of Payment Services Cletis Hoffer joined BAA’s Sampling Council, also as of July 1. The Council is a confederation of member companies with interests in product sampling, which provides leadership to member companies on the methods, metrics, distribution alternatives, and trends of sampling vehicles. This thought leadership enhances the value of BAA membership for those brands seeking to engage their consumers through sampling, and for those with products and services in the sampling and demonstration business.

Hoffer also joined MasterCard’s Prepaid Policy Council as of July 1. The Council is a group of key industry leaders of issuers, processors, and program managers of MasterCard prepaid card programs. The Council is supported by the MasterCard Government Affairs and Prepaid Product teams. Its purpose is to inform and discuss changes, trends and the impact of regulations and legislation in the industry.

About Chris Behrens
Chris Behrens
President and CEO

Chris is the principal architect of YA’s strategy, vision and execution. As chief evangelist for the business, he works closely with clients, partners and team members to create extraordinary omni-channel experiences that motivate consumers to engage the brand, take action and spread the word. Prior to becoming President and CEO, Chris was Chairman of the Board of Directors for YA. Before joining YA, Chris has been working with the Baird Capital Partners to develop and execute acquisition and investment strategies to build a company in the digital marketing services industry, serving as CEO and/or Board Member of the acquired business. Previously, Chris was President and CEO of SourceLink, which grew to become the 4th largest privately held marketing services company in the US. Prior to SourceLink, Chris was President and CEO of ETrac, a software services (SaaS) business. He also held various positions at GE Financial Assurance, including Senior Vice President Sales and Client Marketing. Chris began his career at OAG, a global publisher of airline and hotel information. Chris received his degree from the University of Illinois, Chicago.

About Cletis Hoffer
Cletis Hoffer
Vice President, Payment Services

Since joining YA in 2004, Hoffer has been instrumental in launching YA’s Payment Services Division while introducing many payment firsts in the promotional marketing world. Hoffer is no stranger to leading a changing industry by using data and the latest technologies to meet consumer demands and improve the consumer experience. Over the last 25+ years he has lead teams that introduced electronic nursing notes to home health care, developed predictive risk models for the maternity management industry and revolutionize the ability of consumers to get promotional rewards they want faster.

Photo link for Behrens and Hoffer: http://www.young-america.com/about/leadership/

About YA
For more than 40 years, YA has been a leader in the promotional marketing services space. We deliver flawless digital, social, mobile and traditional promotions such as rebates/rewards, enter to win and loyalty programs for the nation’s most respected brands. Our end-to-end management of 3,500+ promotions that reach tens of millions of consumers annually makes us experts at turning even first-time customers into loyal brand advocates.

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Krista Forsberg

Tracy Kurschner
Kurschner Communications
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