Poway, California, July 24, 2014 (PRWEB) July 29, 2014
Anderson Direct & Digital (Anderson) has hired Mimi Flowers as VP, Strategy & Client Relations. In her role, Flowers will be responsible for nurturing client relationships, providing strategic direction to the account team, and for overall account development and retention. Flowers brings her nineteen years of extensive experience in lead generation, account management, consultative sales approach and much more to Anderson Direct & Digital along with a commitment to delivering superior ROI to clients.
“We are excited for Mimi Flowers to join the Anderson family,” said Scott Hopkins, Executive Vice President of Anderson Direct & Digital. “Mimi’s passion for results and her proven marketing talent, coupled with her expertise in the financial services industry, has enabled her to hit the ground running with Anderson to deliver the excellent client experience we are known for.”
An entrepreneurial leader in marketing excellence, Flower’s unparalleled drive for success and fostering client relationships has afforded her the opportunity to work with some of the nation’s top brands like Bank of America, Discover Card, Intuit, Jaguar, Kraft, Nike, and Starbucks, making her an invaluable asset to the Anderson team.
With decades of expertise in direct, digital and database marketing, Anderson inspires their target audience to take action and deepen their relationship with your brand, while delivering a strong and measureable lifetime value. Services include marketing strategy, creative services, data intelligence, digital marketing, and media planning as well as direct and digital marketing production services. Anderson is ranked as one of the top 20 DM agencies in the country by DM News. In 2013, Anderson was voted a Union Tribune Top Workplace. For more information on Anderson, visit: http://www.andersonDD.com.