Companies with tightly aligned systems and collaborative workflows are estimated to have results that on average are roughly 40 percent better than companies that do not address this opportunity.
Columbus, Ohio (PRWEB) July 30, 2014
NuGrowth Solutions, a marketing and sales-as-a-service firm, and an Act-On Agency (APEX) partner, headquartered in Columbus, Ohio, will present at the Integrated Marketing Summit (IMS) in Cincinnati, Ohio, July 29-30, 2014.
IMS is the signature summit for marketing and advertising professionals in both B2B and B2C markets throughout the U.S. IMS provides actionable insights, expertise and cutting-edge information in a convenient, affordable two-day educational format.
“We are excited to be hosting the Integrated Marketing Summit in Cincinnati for the first time. Since 2009, we have been hosting events nationwide, and plan to have an Ohio event every year moving forward,” said Shawn Elledge, CEO of IMS. “I’d like to thank all sponsors, including Act-On and NuGrowth, for helping bring the local Ohio marketing community together. Without their support, events like IMS would not be possible.”
Paul Fuller, President of NuGrowth Digital, will present on the topic, Marketing & Sales: A Match Made in Revenue, from 12:00-1:30pm on July 30.
While both marketing and sales are ultimately responsible for driving revenue to an organization, the marriage between the two departments has often been marred in conflict and inefficiencies. This session will explore systems and strategies for building key elements of trust and collaboration between marketing and sales in an organization. The stakes are very high in this relationship; companies with tightly aligned systems and collaborative workflows are estimated to have results that on average are roughly 40 percent better than companies that do not address this opportunity.
Fuller states, “NuGrowth Solutions is in a unique position to view this issue and tackle it, as every moment we are required to bring the highest quality leads and sales results to each of our engagements. We must succeed here, as organizations all over the country depend on our agency to drive revenue.”
An Act-On APEX partner, NuGrowth leverages Act-On marketing automation as the nucleus of its digital strategy to help tie sales and marketing together. In fact, NuGrowth saw a 192 percent increase in qualified leads within the first year of using Act-On in combination with its collaborative approach to lead generation.
“NuGrowth is a strategic agency partner who is well versed in sales and marketing best practices. We are glad that they can share their experiences using Act-On marketing automation with the IMS community,” said Judy Logan, Director of Customer and Partner Marketing. “NuGrowth is highly qualified to speak on the systems and strategies for alignment, having developed customized lead-to-revenue programs, and consistently delivering real sales results for its clients.”
Shawn Elledge, CEO of IMS, speaks of the challenge as well. “Marketing has become very challenging over the past few years thanks to consumers multi-channel and multi-device universe. The goal of IMS is to help companies navigate this to drive revenue rapidly in these waters.”
Workshops and events are being held July 29 and July 30 at the Hyatt Regency, Cincinnati, OH. Register here.
About NuGrowth Solutions
NuGrowth Solutions helps organizations grow their businesses with pace and purpose. We build and lead results–oriented, “sales as a service” business development teams and support them with exceptional lead gen marketing—utilizing our propriety territory management methodology to generate leads, build pipelines and increase sales for our clients. For more information, please visit http://www.nugrowth.com.
About Integrated Marketing Summit
IMS is the signature summit for marketing and advertising professionals in both B2B and B2C markets throughout the U.S. IMS provides actionable insights, expertise and cutting-edge information in a convenient, affordable one or two day educational format. And the best continues, with optional hands-on workshops presented by leading practitioners either before or after each event.
Act-On is a leading provider of integrated marketing automation software, helping 2000+ companies to tie inbound, outbound, and nurturing programs together -- across email, web, mobile, and social. Users achieve superior return on marketing investment through sophisticated demographic and behavioral data that increases engagement throughout the customer lifecycle, reduces the cost of acquisition, and strengthens loyalty. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster.