London, UK (PRWEB) August 04, 2014
In 2013, the German beer sector’s positive development was halted by price-fixing scandals including penalties levied by the Federal Cartel Authority (FCA), adverse effects of price hikes and mediocre weather conditions, as well as Legionnaires' outbreak in Warstein. Meantime, while the beer sector contracted considerably driven by the unfavourable weather, the alcohol-free sub-segment performed positively. Alcohol-free beer variants are gaining ground due to the rise of health-conscious consumers tending to reduce the levels of alcohol consumption. More variation and great marketing efforts fuelled the growth which helped counterbalance the losses of conventional top-level beer brands. The novel alcohol-free variants are positioned as tasty and fun alternatives and are often promoted via sports- or lifestyle-focused TV ads. Some alcohol-free variants are even positioned as isotonic drinks suitable for post-exercise consumption.
Additionally, craft beer has not been gaining a considerable foothold in the country, with the media taking much greater interest in the trend compared to consumers. In view of the availability of massive premium beer price promotions, the comparatively expensive craft beers become quite unattractive for mainstream consumers. Whilst craft beers enrich Germany’s beer landscape, the volume figures generated within this niche sub-segment is not comparable with the losses registered due to the contracting market.
Topical research report “Beer Market Insights Germany” drawn up by Canadean is now available at MarketPublishers.com.
Title: Beer Market Insights Germany
Published: June, 2014
Price: US$ 12,271.00
The research report offers an in-depth understanding of the structure and dynamics of Germany’s beer marketplace. It provides a detailed review of distribution, brand and packaging data across the country’s beer sector for the year of 2013; limelights textual analysis uncovering the major drivers behind the data, and encompasses brand and packaging volume data alongside values for distribution data. The report is a valuable tool for the leading players in the region in the national beer marketplace.
More topical and new market studies by the publisher can be found at Canadean page.