Guildery Launches, Digitally Prints Fabrics, Offers Color-Coordination for Home

Repeat entrepreneurs team up to build Design Genome and online visual shopping experience for home. Digitally printed fabrics and upholstered home decorative accessories are made on-demand and guaranteed to coordinate.

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Chris Barrett collection for Guildery

Chris Barrett's Tea Time Fabric Collection for Guildery

By shopping within a Guildery collection, colors are guaranteed to coordinate.

Los Altos, CA (PRWEB) August 06, 2014

The Guildery Inc. announces that its website, Guildery.com, just launched. Founded by two repeat entrepreneurs, Guildery provides mass customization to the $200BN home and textiles markets by digitally printing fabrics and organizing vast color and style combinations with its proprietary Design Genome.

Guildery makes it simple for design enthusiasts to finish a room with color-coordinated fabrics. The company curates exclusive patterns from leading artists, then produces high quality textiles and upholstered accessories on-demand. The printed fabric collections are bundled with color-coordinated solid fabrics and paints to offer consumers easy online decorating kits at mass-luxury price points.

By shopping within the collections, consumers have confidence that the items, such as pillows, ottomans, drapery, and lampshades, will coordinate. “When it comes to home decorating, color and pattern coordination are the biggest hurdles for consumers,” says Guildery co-founder Shane Reilly. “People worry whether items match or what they should buy to go with pieces they already have.”

Guildery’s drag-and-drop shopping environment provides a visual experience often absent from the custom home sector. Consumers can customize pre-designed room looks made from the coordinating fabrics, or create their own look, save, and share it. Alternatively, consumers can shop by color or style and find the coordinating pieces.

“We thought it would be interesting to flip the home decorating model on its head,” says Guildery co-founder Kelly Berger. “Consumers don’t need to search a catalog of products. Instead we offer sets of items produced on-demand that are guaranteed to look good together.” The Guildery proprietary technology includes the Design Genome which enables the organization of colors and patterns in a meaningful way. Rather than handling inventory, Guildery focuses on aggregating, producing, and personalizing a wide variety of good designs.

Guildery continuously releases new fabric collections and brings fast fashion to the home market. Guildery showcases established textile designers such as Chris Barrett, Carolina George, Helen Rawlinson, MarujaNYC, and Simon+Kabuki, and discovers new design talent.

About Guildery
Guildery (http://www.Guildery.com) makes it simple for design enthusiasts to finish a room with color-coordinated fabrics. The company curates exclusive patterns from leading artists, then produces high quality textiles and upholstered accessories on-demand. The printed fabric collections are bundled with color-coordinated solid fabrics and paints to offer consumers easy online decorating kits at mass-luxury price points. The Guildery platform includes a drag-and-drop, visual shopping experience and its proprietary Design Genome which enables the organization of colors and patterns in a meaningful way. The patterned fabrics are digitally printed. Guildery was co-founded by Kelly Berger (co-founder of Tinyprints, acquired by Shutterfly) and Shane Reilly (founder of Decorati, acquired by Gilt Groupe), merging their combined knowledge of digital printing, technology, and design.

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