“This rebranding opportunity will give us the ability to strengthen the Christina Wu brand name and broaden our marketing abilities both in bridal and across the formal wear industry," said Arthur Huston, Sales and Marketing.
(PRWEB) August 12, 2014
House of Wu is very excited to announce that the Pretty Maids label is changing its name to Christina Wu Occasions, as part of a rebranding initiative to better align with the company’s marketing strategy. The name change will take effect immediately and be introduced at the upcoming market shows.
“The change celebrates our legacy and heritage, while boldly marking our ambition for the future,” said Arthur Huston, Sales and Marketing for House of Wu. “This rebranding opportunity will give us the ability to strengthen the Christina Wu brand name and broaden our marketing abilities both in bridal and across the formal wear industry.”
Inspired by the purchase power of the former Pretty Maids label, House of Wu recognized that these dress styles appeal to more than just the bridesmaid. With a mixture of modern and iconic looks, this line offers women more flexibility at a very appealing price point.
Christina Wu Occasions will build upon the outstanding growth performance established under the Pretty Maids name, while continuing to offer the great advantages customers have grown to appreciate. In addition, customers can expect more added benefits from Christina Wu Occasions, including styles with an ethereal and cutting edge quality with feminine silhouettes, sophisticated and modern design. The new Spring 2015 collection will also introduce styles in five different fabrics and fashion-forward designs with beautiful back drama and jeweled embellishments.
Below are key highlights that Christina Wu Occasions has to offer customers:
- Shipping available in 2, 4, 6 or 8 weeks.
- Maternity sizes available in select styles.
- Sizes available for women 0 to 36.
- Ability to produce select styles with five inches additional length.
- More than 50 colors and color combinations available.
- Short, full and tea length available in various styles.
- A variety of fabrics including tulle, chiffon, lace, satin and taffeta.
- Styles with beautiful embellishments and designs using beads and sequins.
Christina Wu Occasions is about making our former Pretty Maids heritage relevant by embracing the spirit women live by today. Offering women functional appeal with styles that are not only perfect for a bridesmaid, but for business meetings, social occasions, prom, homecoming or just a special night out on the town. This label is about expanding a woman's closet with a dress for every dream. To view the complete Christina Wu Occasions collection and iconic styles, please visit http://www.houseofwu.com.
About House of Wu
House of Wu has been creating dresses for every dream for over 25 years, as an international designer and industry leader in the bridal and formal wear industry. With 16 designer labels and three designers on staff, House of Wu collections target a specific style with focus on design, fit and fabrication at an affordable price.
House of Wu design labels include Christina Wu, Christina Wu Occasions, Dere Kiang, Jacquelin Exclusive, Private Collection, Serena London, Tiffany Designs, Tiffany Princess, Hannah S, Panoply, Panoply Pageant, Studio17, Cara Mia, Damas, Quinceañera Collection and Fiesta Gowns.
House of Wu has a network of more than 3,300 stores selling the company’s design labels throughout the United States, Canada, Europe, Mexico, Puerto Rico, the Middle East, Central and South America and the Caribbean. The company’s corporate headquarters are in Fort Myers, Florida. House of Wu also maintains a showroom in Atlanta and a manufacturing and distribution center in China.