Seattle, Washington (PRWEB) August 12, 2014
BigDoor, a global leader in loyalty software, today announced the introduction of Loyalty Campaign, a new cutting-edge and customizable product offered in their suite of loyalty and engagement-driving tools. The Loyalty Campaign product was designed in cooperation with Starbucks since becoming a BigDoor client as a way to increase engagement and ROI within their existing My Starbucks Rewards program, and is now available to loyalty marketers everywhere.
Affordable and easy to deploy, the lightweight Loyalty Campaign product helps brands at any stage in the loyalty marketing lifecycle increase conversions, deepen engagement and grow social advocacy.
The white-labeled product easily overlays on top of existing loyalty experiences to help brands enrich and sustain reciprocal customer relationships, and can also be used as a stand-alone loyalty tool for brands that are just starting out with a loyalty initiative.
“BigDoor is significantly expanding the loyalty marketplace with our Loyalty Campaign offering,” says Keith Smith, Co-Founder and CEO at BigDoor. “Whether your brand is just beginning to put its loyalty program together, or is an old pro at driving customers through the loyalty lifecycle, Loyalty Campaign fits right in. It’s a breakthrough product, because there’s nothing like it in the market right now. It’s also lighter than a regular loyalty program, plus it’s incredibly customizable for its price point.”
The Loyalty Campaign product has already been utilized by brands like Starbucks, Microsoft, and more.
A Flexible Way to Reward Customers
Loyalty Campaign comes with a team of experts who design, implement and continuously provide best practices for the product within a brand’s online experience.
The tool starts by providing customers with an opportunity to be rewarded for completing high-value tasks that matter most to them on a brand’s site. Pleased by the prospect of these rewards, customers then complete the brand’s valuable and personalized campaign tasks. Finally, customers easily unlock and redeem their rewards, deepening their engagement and loyalty toward the brand.
Explains Smith: “Loyalty Campaign is flexible, so that brands can hit their engagement goals, and so that we’re able to encourage whatever activity the brand values most. This unique product makes it easy to drive actions and reward customers for their participation, which ultimately boosts engagement and loyalty.”
Increasing the Metrics That Matter
The Loyalty Campaign product helps loyalty marketers reach the goals that matter most to their bottom line.
On average, brands who have utilized BigDoor’s Loyalty Campaign product have seen increases in a number of bottom-line metrics, including:
- A 79% lift in customer engagement
- 5X increase in social advocacy
- A 90% increase in customer registration
- A 16% increase in revenue per customer
“Thanks to BigDoor, we have been able to be creative and nimble by delivering an always-on offer framework which drives increased customer engagement and impactful results for the business,” says Eric Moe, Senior Marketing Manager at Microsoft, whose business has benefited as s result from leveraging BigDoor’s Loyalty Campaign product.
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