Minneapolis, MN (PRWEB) August 14, 2014
Nine million people from 200+ countries flock every month to Indiegogo to explore and find a compelling project to “engage” with. That is what the Expo 2023 team is banking on. And, this is exactly what the Indiegogo crowdfunding website is all about. Connecting people and projects to bring them to life. And, not just to fund the latest technology, Indiegogo has a Cause community.
"This is a key moment in time where all the behind the scenes work becomes very real in a public way," states Secretary of State Mark Ritchie, the Advisory Chair of Expo 2023, The Minnesota World’s Fair.
According to Wendy Meadley, Expo 2023’s Strategic Communications Lead, the Indiegogo Cause Campaign is an integral part of the initiative’s overall community engagement campaign. “Using crowdfunding as a part of an engagement strategy is a natural. It provides Expo 2023 the opportunity to reach beyond it's loyal local audience to a global one that is highly interested in World’s Fairs.”
The selection of Indiegogo as our campaign channel was a no-brainer. Hands-down their campaign resources and expertise are the best in the market today. Their team linked arms with Expo 2023 and Fallon, to provide the channel insight needed to maximize the opportunity.
“What appealed to Fallon about the Expo 2023 project was the opportunity to use crowdfunding to help build an official World's Fair bid. For the first time, a community can not only band together to fund an effort at this scale, but by doing so, they can prove real popular interest in bringing the World's Fair to Minnesota. It's easily one of the most inventive and ambitious approaches to crowdfunding we've ever seen, and the chance to be involved in returning the Fair to America, right here in our own amazing state, was too bold to pass up,” shares Marty Wetherall Fallon’s Director of Innovation.
Additionally, Fallon’s Starterkit lead highlights their creative approach stating, “While there's a very real effort underway to bring the World's Fair here, none of the things that Expo 2023 will become known for have been created yet. Its theme, its logo, the breakthrough technologies it will showcase, and more are all just waiting to be born on the back of a napkin somewhere. That's what captivated us most about this project, and we're using this once-in-a-lifetime window of opportunity to inspire others.”
The crowdfunding campaign is staged as part of an overall global engagement campaign and just in time for Expo 2023’s official public launch next week at the Minnesota State Fair. The Expo Team and their loyal community will help Minnesota share their ideas about their future World’s Fair theme, design, and more.
Marilyn Carlson Nelson, Chairman, Carlson Companies Inc., Expo 2023 Advisor, and Minnesota treasure, recorded a personal invitation to all to join in the effort to host the 2023 World’s Fair in Minnesota. You can see it on our Indiegogo Channel at http://bit.ly/Expo2023Indiegogo.
Indiegogo is a way for people all over the world to join forces to make ideas happen. Since 2008, millions of contributors have empowered hundreds of thousands of inventors, musicians, do-gooders, filmmakers – and many more – to bring their dreams to life.
Indiegogo is democratizing the way ideas get funded and become reality. We have a simple mission: to empower everyone to change the world one idea at a time. Some Indiegogo campaigns are small and personal. Some are large and mainstream. Each campaign is moving forward because it is supported by a community of people with a common goal. Learn more at http://www.indiegogo.com.
About Fallon StarterKit
Crowdfunding isn't just about raising money. It's about telling the story of your idea and inspiring people to want it. This has reordered the way ideas get made and moved good storytelling to the front of the line, which is why Minneapolis advertising agency Fallon launched StarterKit to create crowdfunding campaigns for promising projects. For more information, visit http://fallon.com/starterkit.
About Expo 2023
Expo 2023 is a campaign to bring the 2023 World’s Fair to Minnesota. We are a citizen committee that has enjoyed the support and volunteer effort from thousands of Minnesotans. We need your support and participation! For more information, visit http://www.expo2023.info or join the #expo2023 in our community on Google+, Facebook or Twitter.
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Strategic Communications Lead