Boston, MA (PRWEB) August 20, 2014
Chief Outsiders, LLC, the nation’s leading strategic marketing firm comprised solely of C-level marketing executives focused on addressing the growth challenges of mid-sized companies, continues its nationwide expansion with the addition of CMO Ameeta Soni to its northeast team. Based in Boston, Ameeta will work with CEOs in New England and throughout the U.S. to address their business issues and take their companies to the next level of business performance.
Ameeta brings a wealth of experience in helping companies launch, expand and grow. With a background that includes experience as Chief Marketing Officer and Board Member, as well as time spent as an entrepreneur growing her own business, Ameeta is well-versed at meeting the challenges faced by mid-sized company CEOs and their teams.
“Chief Outsiders brings a tremendous breadth and depth of experience to help companies grow by guiding their strategic marketing efforts,” said Ameeta. “Their unique business model brings senior level marketing experts on a fractional or part-time basis to help CEOs expand their businesses. I'm excited to share my expertise as a Chief Outsiders CMO."
Ameeta’s strong suit is driving global revenues for SaaS, professional services and other companies through strategy, product marketing, and demand generation by leveraging marketing automation and digital/social media. As CMO at VFA Inc., a Boston-based venture-backed provider of software and services for real estate portfolio management, she grew the customer base and revenues across multiple vertical and geographic markets by more than 300%. Earlier, Ameeta was VP Marketing/VP Product Marketing at ChannelWave Software, where she helped the company grow to $10 million from a base of $400 thousand and raise over $30 million in venture capital. During the course of her career, Ameeta has successfully taken new products and services from concept to market and developed new markets leading to more than $600 million in sales.
“We are thrilled to have Ameeta join our already strong team,” said Slade Kobran, Managing Partner, Northeast for Chief Outsiders. “Her marketing background, consultative approach to working with CEOs to address their business challenges, focus on growth and active participation in the Boston business community make her an exceptional addition to our company. We are very lucky to have Ameeta join our tribe, and I look forward to working with her to further expand our presence, particularly in the Boston market.”
Ameeta received an MBA from The University of Chicago, MS from The University of Massachusetts, Amherst and her BS (Honors) from St. Stephens College, University of Delhi, India. She is active in a number of business and non-profit organizations around the Boston area. She can be reached at asoni(at)chiefoutsiders(dot)com.
About Chief Outsiders
Headquartered in Houston, TX, a silver winner of the American Business Awards “Company of the Year,” and recognized for the Houston Business Journal's Fast 100, Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting firms, taking businesses to the next level by working as part of the leadership team on a fractional or as-needed basis. Unlike most marketing consulting firms, Chief Outsiders believes delivering a world-class marketing strategy on its own creates very little value. The real value is created by helping the organization implement the growth vision.
Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as i2C, AbsolutData, Bethyl Labs, Auto Load Logic and Riverside Company portfolio companies including OnCourse Learning, YourMembership.com and IDoc.