GinzaMetrics Takes the Lead in Content Marketing Measurement

Audience Insights feature gives users the information they need to stay ahead in the marketplace by automatically tracking the web presence of their competitors. The feature will automatically discover social networks, offsite content, and audience data for competitor sites.

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San Francisco, CA (PRWEB) August 20, 2014

Content marketing has become the last legitimate way for brands to reach their target audiences. A recent report by CMI states that “B2B marketers have cited web traffic and sales lead quality as their top content marketing metrics for the last 3 years.” The most effective marketers are measuring content effectiveness and creating marketing strategies based on the results. For the first time, an enterprise SEO company is providing the tools for marketers to also track their competitor’s content marketing efforts.

GinzaMetrics, a pioneer in the science of findability, announces the availability of Audience Insights for their enterprise marketing strategy & SEO platform. The Audience Insights feature gives users the information they need to stay ahead in the marketplace by automatically tracking the web presence of their competitors. The feature will automatically discover social networks, offsite content, and audience data for competitor sites.

As with all GinzaMetrics tools, Audience Insights is completely customizable, allowing the customer to rank competitors according to individual viewing and reporting needs. The intuitive dashboard uses a simple green check mark to easily identify the organization with the most traffic.

“We recognize our customers’ need to stay in front of their competition. We choose to focus our development efforts to support customers who are implementing the fastest growing marketing strategies, and to develop and offer tools that give them the greatest advantage for their brands,” explained Ray Grieselhuber, CEO GinzaMetrics.

In addition to the networks discovered automatically through the platform, customers can modify each network profile for their own site as well as for their competitors. The Audience Insights section is found easily on the dashboard by clicking on the Insights drop down at the top navigation of the site dashboard and selecting Audience.

GinzaMetrics plans to release future versions of Audience Insights that will include trend tracking and views that include overall content campaigns. As the GinzaMetrics platform evolves, the company will include features driven by client requests and industry needs.

GinzaMetrics is a multi-national company pioneering the science of findability. Designed to meet the needs of any size organization, GinzaMetrics is uniquely positioned to provide marketing strategy to the marketplace with customizable tools, KPI management, and recommendation features. A provider of SaaS analytics, the GinzaMetrics platform provides daily updates and recommendations that go beyond web presence management to help companies and individuals meet marketing and business goals. Founded by Ray Grieselhuber in 2010, GinzaMetrics is an international company headquartered in San Francisco, California with offices in Dallas, and Japan. GinzaMetrics has received funding through Y Combinator and 500startups.


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