Retro Athletic Compression Socks Energize Race for the Cure Runners

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San Diego-based Sugar Free Sox partners with Susan G. Komen San Diego in the fight against breast cancer with rollout of new line of retro athletic compression socks.

Sugar Free Sox Ladies Athletic Compression Sox with Retro Pink Tube Sock Striping

Sugar Free Sox will donate 50 percent of each sale of their new retro-pink line to the Susan G. Komen Race for the Cure through race day on November 2nd.

The right socks can save your feet a lot of wear and tear,” says Sherman. “That’s why we’re so grateful for this partnership with a San Diego business who’s gone the distance in making a sock that helps circulation.

The annual Susan G. Komen Race for the Cure 5K arrives in Balboa Park on November 2nd, and San Diego-based Sugar Free Sox is partnering with Susan G. Komen San Diego as an official, local sponsor for this year’s Race for the Cure event.

The sponsorship is part of the rollout of the most recent Sugar Free Sox product, a new line of athletic compression socks featuring retro-pink tube sock striping in honor of Susan G. Komen San Diego’s fight against breast cancer.

A San Diego-based, small business innovator in compression and non-binding socks that enhance circulation and comfort, Sugar Free Sox will donate 50 percent of each sale of their new retro-pink line to the Susan G. Komen San Diego through race day on November 2nd.

Sugar Free Sox President Gary Meade says making the decision to support Susan G. Komen San Diego was an easy one.

“My aunt had a double mastectomy, so like many participants in the Race for the Cure I’ve witnessed the devastating effect breast cancer can have on a loved one firsthand,” says Meade. “I’m glad to be able to contribute to Komen San Diego. Their assistance to the uninsured helps a significant amount of women right here in San Diego.”

In addition to supporting fun and hip pink stripes, race participants using the new Sugar Free athletic compression socks will be able to enjoy a few practical advantages. The knee-high socks are woven with high-tech polyester fibers that release body heat, and the socks are designed with a foot cushion bed with a seamless toe. The light compression sock is easy to put on, and comfortable for all-day wear.

Compression socks are helpful in the recovery of leg muscles following lengthy workouts or endurance-style runs and walks, and assist in post-activity recovery by reducing leg aches.

Laura Farmer Sherman, Executive Director of Susan G. Komen San Diego, says anyone who walks or runs regularly knows a person’s choice in socks can be even more critical than a choice is shoes.

“The right socks can save your feet a lot of wear and tear,” says Sherman. “That’s why we’re so grateful for this partnership with a San Diego business who’s gone the distance in making a sock that helps circulation.”

According to Susan G. Komen San Diego, 75 percent of funds raised from the 5K (3.1 mile) Race for the Cure event specifically stays in San Diego.

While supplies last, Race for the Cure participants registering for the November 2nd event at Balboa Park through a special promotion will receive a free pair of the Sugar Free Sox pink retro-styled compression socks.

To register for the Race for the Cure, please go to http://www.KomenSanDiego.org.

For more information visit http://www.sugarfreesox.com, or call (858) 481-7691.

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About Susan G. Komen San Diego
In 1995, a group of passionate, committed health educators and breast cancer survivors did more than imagine – they acted by founding the San Diego Affiliate of Susan G. Komen for the Cure ®. Since its inception in 1995, Komen San Diego has awarded grants totaling more than $9 million dollars to local organizations that have made valuable contributions to breast cancer diagnostics, treatment, education, screening and patient support.
http://www.komensandiego.org.

About Sugar Free Sox
Sugar Free Sox products help increase circulation and comfort with options for athletic activity, travel, business or leisure with both non-binding and compression sock styles. Based in San Diego, California, Sugar Free Sox was established in 2005 by CEO and small business advocate Gary Meade. http://www.sugarfreesox.com.

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Gary Meade
Sugar Free Sox
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