Singapore (PRWEB) August 26, 2014
Trax Image Recognition, the leading provider in real-time image recognition for retail, today announced that it has been mentioned as one of the technology providers in Gartner’s digital business report, “Image Recognition: The Intersection of Digital Business and Analytics at the Store Shelf” by analyst Dale Hagemeyer.(1)
According to Gartner, “Retail execution and monitoring has gone digital and can provide substantial value to consumer goods manufacturers in both their field forces and office-based users, regardless of class of trade or geography. It is all about getting insights about the store shelf and being able to act upon them in virtually real-time.”
The leading real-time image recognition provider in the consumer goods sector, Trax provides actionable insights within five minutes or less to help clients realize tighter execution controls in-store and unlock revenue opportunities at all points of sale.
Trax does this using ordinary smartphones as capture and analysis devices. Sales representatives simply use their smartphone to take photos of relevant store shelves, and Trax does the rest, analyzing and reporting on share of shelf, competitive insights, shelf standards, planogram compliance and promotional materials in the store.
Sales reps then can use this information immediately while in conversation with store managers or to maximize shelf and planogram arrangements before leaving the store.
Gartner mentions, “Providing actionable insights at the store shelf increases sales rep productivity and allows for greater store coverage and discovery of opportunities that would not otherwise manifest themselves, without investing significantly more time and resources in the store.
“From Gartner’s digital business report, we believe that Trax meets all the selection criteria listed in the ‘Best’ category,” said Trax Image Recognition CEO Joel Bar-El.
“Technologically, Trax leads the way in defining the gold standard for image recognition retail solutions with:
Bar-El further added, “We aren’t surprised that Gartner has chosen to emphasize accuracy, scalability, data analysis and integration as the most important aspects of an image recognition solution. When we founded Trax, we built the company with these very qualities specifically in mind to ensure a better commercial outcome for our customers.”
Bar-El also said that Trax would continue to grow and develop its solutions for the benefit of the retail sector.
“As a technology company, we pride ourselves on staying ahead of the industry and providing the right tools and insights to help our customers achieve their business goals faster and in a more agile way. With Trax, they can easily uncover and address their performance gaps, identify category opportunities and increase their revenue right away.”
(1) Gartner, “Image Recognition: The Intersection of Digital Business and Analytics at the Store Shelf” Dale Hagermayer, 12 Aug 2014
About Trax Image Recognition (http://www.traxretail.com)
Trax Image Recognition (Trax) provides leading image recognition technology that turns everyday mobile images in-store into real-time actionable business insights on share of shelf, competitive insights, shelf standards, planogram compliance, promotional materials and more. Beyond retail execution, Trax is leveraged in all retail channels to uncover performance gaps, increase revenue and deliver market excellence at all points of sale. Headquartered in Singapore, Trax is a solutions provider to tier-1 manufacturers and channel partners globally, through more than 250 employees and offices in APAC, Europe, North America and South America.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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