Cazoomi Founder Shares That Solving Problems for Customers Is Critical to Start-up Success

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Cazoomi Founder and CEO Clint Wilson celebrates latest offering while sharing three key insights from his experience in growing Cazoomi.

Clint Wilson, CEO at Cazoomi

If you are looking for a problem to solve, you’re probably too late. If you are already solving a problem and you’re good at it, that’s the time to turn your problem solving into a business and scale it.

With less than a week until a major rollout of an upgrade to his company’s website/customer experience, Clint Wilson broke from his typical routine of directing his firm’s international teams, demonstrating software, and fielding customer service requests via email to share the story of his success and three key insights for aspiring start-up entrepreneurs.

“If you are looking for a problem to solve, you’re probably too late. If you are already solving a problem and you’re good at it, that’s the time to turn your problem solving into a business and scale it.”

Insight one: Solve a problem for your end user.

Scaling his business of solving the problem of software integration for small businesses and larger teams is exactly what Wilson and his global team have done over the past 5 years through the rapid-fire growth of Cazoomi. They now serve over 20 thousand end-users, implementing mission-critical business solutions and developing first to market products on,, Constant Contact MarketPlace, ExactTarget Platform, MailChimp, Zoho Platform, Salesforce, VerticalResponse, SyncApps® by Cazoomi and other Cloud solutions.

Insight two: While solving a problem, gather and synthesize as much feedback as you can.

Wilson has seen first-hand how listening to customers enables his team to innovate the solutions that will make the biggest difference for them. Understanding customers’ pain points enables Wilson’s team to innovate solutions that make a difference.

Paula Kelly, of Johns Manville, a Berkshire Hathaway company, uses a SyncApps solution from Cazoomi to streamline their marketing automation by eliminating the extra step of entering new contacts and leads into both their CRM and MailChimp.

Feedback from customers like Johns Manville enable Wilson and his team to refine their offering and service.

Insight three: Know what you’re building.

Early on, Wilson realized that there are two types of startups: those that are building for acquisition and those that are building to scale. He and his team wanted to create a product other consultants could use to grow their business; he wanted to build a sustainable and highly profitable business model.

To do so, he built his company in a way that is counter-intuitive to most start-ups’ methods.

Rather than seeking multiple rounds of funding, Wilson founded his company with 250K in seed money. Then he and his team made a commitment to achieve break-even status within six months. Within nine months, they had plowed back the initial investment into an integration product and achieved profitability. They did this with an extreme focus on controlling costs while creating a minimum viable product to solve their customers’ problems.

Cazoomi’s structure of empowering international teams (currently Cazoomi teams operate in 5 countries) creates additional risk and offers less control for potential investors, but creates phenomenal profit margins for each business unit. Recent consolidation in the integration space is lending validation to the Cazoomi business model.

Additionally, Wilson and Cazoomi have focused efforts on creating strong partnerships for marketing products and reaching new customers.

This week, Cazoomi launches a new online SyncApps portal for customers at, creating a user-friendly Google-like experience for businesses seeking to integrate applications for streamlined data management.

Cazoomi enables small businesses to large enterprises to implement, integrate and support their applications through real time SyncApps, Dual-Shore service teams and key software/services partners which results in measurable benefits subscribers.

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Becky Robinson
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Weaving Influence
since: 12/2010
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