New York, NY (PRWEB) August 27, 2014
Verve, the leader in location-based mobile advertising, and Gimbal, Inc., the leader in context aware and micro-proximity engagement, with the world's largest deployment of dedicated Bluetooth Smart beacons, announced today a partnership to deliver marketers an unprecedented new combination of technology, analytics and advertising solutions to better drive foot traffic, purchases and stronger advertising ROI.
The partnership combines Gimbal’s leading proximity engagement platform including beacon technology and analytics capabilities with Verve’s powerful and precise location-based advertising and Purchase Path Analytics™ product.
“We’re excited to partner with Gimbal, who are experts in better understanding consumer behavior in the physical world and will help enhance the Verve platform with ultra-secure micro-proximity engagement,” said Tom MacIsaac, CEO of Verve.
“We’re thrilled to team up with Verve as a preferred advertising platform to provide even more precise and relevant location-based mobile engagement while protecting the security of consumers. Verve’s publisher partnerships allow for a seamless integration that benefits our mutual customers," said Rocco Fabiano, CEO of Gimbal, Inc.
Verve is the leader in location-based mobile advertising. Verve’s customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. Verve operates and serves over 2,000 premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties. The Verve location-powered technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. Verve has offices in New York, NY, Washington, DC and San Diego, CA.
About Gimbal, Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. Our personalization technologies, context awareness and proximity (including iBeacon technology) allow brands to drive engagement and loyalty by interacting with their customers when, where and in the ways they're most likely to engage and make purchase decisions. Visit http://www.gimbal.com for more information.
Gimbal is a trademark of Gimbal, Inc. Other product and brand names may be trademarks or registered trademarks of their respective owners.