New York, NY (PRWEB) August 27, 2014
Movable Ink, an innovator in real-time agile marketing, announced the latest findings from the Q2 2014 U.S. Consumer Device Preference Report today. The quarterly report provides deep insight into the popularity of various devices, examines differences in consumer engagement based on the devices they use, and shows how device preferences vary across the nation. Unlike other studies, this data set exclusively includes results from large, enterprise B2C & B2B marketers.
The Q2 edition revealed the continued strength that smartphones have as the preferred device for email in America, accounting for 46% of all messages opened. However, by geography, desktops rebounded and reclaimed preferred device status in eight more states this quarter, accounting for a total of 37.5% of all opens. The previous edition of the report highlighted the growth of consumer tablet use. Overall, tablets pulled back 2%, accounting for 16.5% of email opens during the quarter.
“Over the last year and a half, we have seen a quick progression from desktop use to mobile dominance in email,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink. “With desktops rebounding in Q2 of 2014, it shows that marketers have to be ready for their emails to be opened anywhere, at any time, on any device. Having that type of agility in your email program will pay huge dividends during the upcoming holiday season.”
Key findings include:
About the Movable Ink U.S. Consumer Device Preference Report: Q2 2014:
The U.S. Consumer Device Preference Report is based on data collected through Movable Ink’s agileEMAIL platform between April 1 – June 30, 2014. They reflect aggregate statistics across Movable Ink’s customer base, which includes more than 150 enterprise B2C & B2B marketers from the retail, travel, financial, media, and telecommunication industries. Because determining email opens requires images to load, the percentages for some devices might be over or underrepresented.
About Movable Ink:
What happens in the moment influences how we act and how we remember it. Shouldn’t marketing do the same thing? Movable Ink enables brands to market in the moment with real-time digital content delivered at scale in email. Hundreds of innovative brands such as American Eagle Outfitters, Time Inc., Lilly Pulitzer, and Finish Line have increased engagement, conversions, and ROI by using Movable Ink’s agile marketing solution to plan, create, and execute campaigns that adapt to each individual consumer the instant they engage. The company is headquartered in New York, New York with an office in London, England. For more information, please visit http://www.movableink.com.