There needs to be greater implementation of broadcast offerings that deepen the value of 4K sets, beyond pixel counts.
Santa Clara, Calif. (PRWEB) August 28, 2014
More 4K ultra-HD (UHD) TV sets were shipped in the second quarter (Q2) of 2014 than shipped all year in 2013. According to the NPD DisplaySearch Quarterly Global TV Shipment and Forecast Report, shipments in Q2 were 2.1 million sets, compared to 1.6 million shipped in 2013. Brands introduced their 2014 model ranges in the second quarter, with a clear focus on 4K as the “must-have” consumer feature for high-end television viewing.
With the introduction of 2014 models, the shipment balance by region has shifted. In 2013 China accounted for approximately 80 percent of shipments in each quarter, as Chinese brands introduced low-priced 4K TVs; however, in China there were few sources of 4K UHD content, and TV brands were largely marketing the higher pixel count to consumers. New 4K TV models from global brands have been introduced in all regions this year, and there has lately been increased 4K UHD content available from streaming providers.
As a result of this recent regional shipment shift, China’s share of 4K TV shipments has dipped to 60 percent of shipments, although as supply chains are filled there is likely to be some over-shipment relative to demand outside of the Chinese market. “New 4K TV model introductions have broadened the 4K TV business, which has become a lot like the high-end TV market, in general,” said Paul Gray, director of European research for NPD DisplaySearch. “Even so, there needs to be greater implementation of broadcast offerings that deepen the value of 4K sets, beyond pixel counts.”
DisplaySearch will examine the 4K TV ecosystem in more detail at its upcoming IFA DisplaySearch Business Conference in Berlin on September 8, 2014; Paul Gray will also be speaking at the SMPTE UHD event at the IBC2014 Exhibition in Amsterdam on September 14, 2014.
The NPD DisplaySearch Quarterly Global TV Shipment and Forecast Report covers the entire range of TV products shipped worldwide and regionally, and it offers the industry’s most comprehensive coverage of the TV market. For more information, please contact Charles Camaroto at 888-436-7673 or 516-625-2452, e-mail firstname.lastname@example.org, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.
About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com. Read our blog at http://www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.