Atlanta, GA (PRWEB) September 04, 2014
Adara the online boutique retailer to provide consumers access to upscale alternative fashion, from international modest fashion designers, is launching it’s first preview of the Fall/Winter 2014 collections. This season's line hails from indie designers in Europe (Turkey), Asia (Thailand) and also in the U.S.A from the next fashion capital in California. The site launched August 18th with remarkable interest and international demand from discerning customers, designers and celebrity bloggers.
Customers will be able to purchase either entire looks or individual pieces from the site. While the market for modest fashion is growing steadily, it is still an emerging market, leaving many customers with few options and indistinct variety in their wardrobe selections when shopping with alternative fashion retailers. Adara prides itself on offering continuous variety. “We don't want to bring back the same styles unless it's extremely high in demand,” said Jahara Kelly, CEO and co-founder of Adara. Just like the glamorized runway shows of NYFW, Adara will continue to deliver new styles of modest fashion every season to its audience.
As Adara focuses on regional and international growth, recognition of the growing importance of building an infrastructure that will offer savvy brand positioning for attracting future design partners and creating an essential wardrobe resource for customers of modest fashion is key to Adara’s success.
Adara® is an online fashion retailer that curates upscale clothing, accessories, jewelry and beauty products for the contemporary, modern woman. Working closely with seasoned style professionals to monitor fashion trends and their customer’s base needs, Adara offers an expertly curated selection of in-season items from local and international emerging designers, all ready to ship now. Adara is the beautiful brainchild and passion shared by founder Jahara Kelly; to offer feminine, elegant, modest alternatives to fashion lovers worldwide, all the while helping indie designers build successful brands by connecting them to the women who “adore” them.
For more information visit: http://www.adaraonline.com
For further information:
PO Box 931540
Norcross, GA 30003