Power Electrics Record Breaking New Sponsorship Deal

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Power Electrics - the UK’s largest privately owned generator specialist - is embarking on its first major sponsorship deal: a global engineering adventure with BLOODHOUND SSC.

We are proud to be associating our brand with an iconic engineering project that closely matches our values of innovation and creativity.

Power Electrics - the UK’s largest privately owned generator specialist - is embarking on its first major sponsorship deal: a global engineering adventure with BLOODHOUND SSC. The BLOODHOUND Project aims to inspire a new generation of scientists, engineers and mathematicians by designing and building a supersonic racing car which will set a new 1000mph world land speed record in South Africa in 2016.

As an official product sponsor, Power Electrics is of paramount importance to the project. They will ensure the BLOODHOUND Team have the temporary power they need to achieve their mission, supplying them with diesel generators and ancillary equipment for their major events across the UK.

Project BLOODHOUND is an iconic research and development programme, but perhaps more importantly it is an education initiative. With a decline in the number of people choosing to study science, technology, engineering and maths at school and university, this project is about more than achieving break-neck speeds across an African desert; it’s about inspiring the engineers of the future.

Indeed, it is BLOODHOUND SSC’s commitment to developing the future of engineering and technology which particularly appeals to Power Electrics: a family run business in its second generation. Now in its 51st year, Power Electrics employ over 200 people around the UK – including 54 electrical engineers.

Brian Holland, Power Electrics’ Business Development Director said: “We are proud to be associating our brand with an iconic engineering project that closely matches our values of innovation and creativity. Not since the space race in the 1960’s have we seen a project as exciting as BLOODHOUND SSC, encouraging children to become the next generation of British engineers.”

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Phoebe Pring
@PowerElectrics
since: 03/2011
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