Bluenose Offers Expertise in Customer Retention and Growth

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Company Identifies the 11 Pillars of Customer Success

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The 11 Pillars of Customer Success is a must-read for any SaaS leader because it provides the proper framework for how companies should be thinking about making their customers successful.

Bluenose, a Customer Success platform that helps businesses reduce customer churn and identify opportunities for growth, has pinpointed the key elements of Customer Success to help businesses capitalize on insights that help retain customers and support the bottom line.

Bluenose developed a comprehensive strategic framework, “The 11 Pillars of Customer Success,” that organizations can implement to maximize their Customer Success efforts. The Pillars also provide guidelines for CEOs, Customer Success leaders and Customer Success Managers.

“The shift to the Subscription Economy has disrupted traditional business models and SaaS companies must find ways to better manage customer relationships,” said Bluenose Chief Customer Officer Catherine Blackmore. “Through our extensive research and collective expertise, we’ve found there are 11 primary areas businesses must operationalize in order to achieve optimal customer retention and satisfaction. It is our goal to provide an operational framework that companies can leverage in order to manage relationships at every stage of the customer lifecycle.”

A few highlights of the Bluenose report include:

  • Early Warning System - Actionable Alerts Based on Customer Health.
  • Business Reviews - Strategic, Structured, and Data-Driven Discussions on Business Value.
  • Customer Advocacy - Identification and Development of Trusted Ambassadors.

To review The 11 Pillars of Customer Success, please visit: http://www.bluenose.com/resources/11-pillars-of-customer-success/

“Customer Success is not a nice-to-have, it’s a business imperative,” said Adam Strong, head of Customer Experience at ClearSlide. “The 11 Pillars of Customer Success is a must-read for any SaaS leader because it provides the proper framework for how companies should be thinking about making their customers successful.”

Bluenose’s detailed operational framework helps customer-facing teams proactively engage with their customer base and identify early warning signs of at-risk customers in order to foresee issues before they have a chance to develop.

The Bluenose Customer Success platform empowers SaaS businesses to proactively manage customers through complete visibility, a robust early warning system, and built-in playbooks. Bluenose helps companies implement the fundamentals of a strong customer program and empowers them to put resources toward the right clients at the right time.

About Bluenose
Companies with subscription-based business models must retain customers and reduce churn by building the role of Customer Success. Bluenose is a Customer Success platform that empowers SaaS businesses to proactively manage customers through complete visibility, a robust early warning system, and built-in playbooks. Bluenose works with many leaders in the Software-as-a-Service (SaaS) industry, including ClearSlide, DoubleDutch LiveRamp and Blue Jeans Network. For more information, visit http://www.bluenose.com.

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AIMEE EICHELBERGER
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