Grand Rapids, Michigan (PRWEB) September 16, 2014
X-Rite Incorporated, a global leader in color science and technology, today announced a long-term strategic technology partnership with BenQ, a global human technology and solutions provider headquartered in Taiwan, to bring increased sophistication and simplicity to monitor calibration for photography and graphic arts professionals. Palette Master Powered by X-Rite, when used with an X-Rite i1Display Pro display calibrator, allows users to gain direct access to BenQ display hardware without the intermediary intervention of the computer’s graphics card. This delivers more accurate calibration of the BenQ PG2401PT monitor. Both X-Rite and BenQ are exhibiting this solution at Photokina, being held in Cologne, Germany, 16-21 September 2014. X-Rite will be located in Hall 4.1, Stand J029 at the show, while BenQ will be located in Hall 4.1, Stand D017.
“We are extremely pleased to be partnering with BenQ to deliver this unique professional monitor profiling and calibration solution,” said Jan Keller, VP OEM Sales of X-Rite. “BenQ’s PG2401PT monitor is the first product in BenQ’s ProGraphics series of printing-certified monitors with both G7 and FOGRA certifications. Giving users the ability to quickly and easily bypass their computer’s graphics card to directly profile and adjust the BenQ display results in more accurate calibration, which in turn means that from design intent through soft proofing, colors will display accurately.”
The combination of BenQ’s professional certified monitor, X-Rite’s industry-leading i1Display Pro and Palette Master Powered by X-Rite represents an industry-first opportunity for professional and prosumer photographers and graphic arts professionals who have adopted digital workflows and are interested in ensuring consistent color, right the first time, right every time, throughout the capture, creation and production process.
“Another important aspect of this solution for prosumer and professional photographers is having 99% visibility of the Adobe RGB color space for color-critical work like photo editing,” added Keller. “This means that the monitor accurately displays the tones and hues that fall within the Adobe RGB color space captured by their camera in the raw file so users can apply appropriate edits to match their printer's color gamut. The result is better overall results for both printed and digital edited photo files.”
“We chose to work with X-Rite in this exclusive partnership because we recognize X-Rite’s market-leading position and strong technology in monitor calibration and profiling,” said Peter YF Huang, General Manager of BenQ Technology Product Center. “We are excited to be bringing this innovative capability to our photographer and graphic arts customers and believe this is one more powerful reason for choosing BenQ monitors over competitive monitors that cannot offer this level of control with the simplicity of our combined solution. We look forward to further collaboration with X-Rite to bring even more innovation to the market.”
Founded in 1958, X-Rite, Incorporated is a global leader in color science and technology. With its wholly owned subsidiary Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite Pantone offers a full range of color management solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color throughout their processes. X-Rite Pantone products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit http://www.xrite.com or http://www.xritephoto.com. For the latest news, information and conversations, connect with X-Rite on LinkedIn, Vimeo, Twitter, and Facebook. For photo markets specifically, connect on our Blog, Twitter, Facebook and YouTube.
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at http://www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Twitter, Facebook and Pinterest.
About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, professional monitors, interactive large-format displays, imaging devices, mobile computing devices, and LED lighting solutions. Because it matters.
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