Key insight elements include marketplace economic conditions, your customers and competitors’ customers, spending plans, brand perception, plus communication strategy for increased ROI.
Worthington, OH (PRWEB) September 16, 2014
The C-suite can now access an application that puts the power of data analytics and visualization into an easy-to-access InsightCenter for decision making. Senior level executives are challenged daily with making big-time decisions based on the information they have at hand. Being able to access the most relevant business intelligence in a quick, easy-to-use manner is critical for success in today’s constantly changing market. With the launch of the new Executive Retail InsightCenter™ by Prosper Insights & Analytics™, the first in a series from the new Executive Insight Platform which simplifies decision making, senior level retail executives can cut through the clutter of useless and irrelevant data and find meaningful insights to make better decisions. Developed using advanced analytics, the InsightCenter allows executives to uncover previously unknown insights about their customers, competitors, the marketplace, economy, and future spending plans. For today’s executive, it’s not about how much data they have; it’s about having the right information to drive smarter decision making.
“The Executive Retail InsightCenter is designed to provide today’s senior executive with the intelligence to make better decisions and grow sustainable revenues and profits,” said Gary Drenik, CEO, Prosper Insights & Analytics. “Key insight elements include marketplace economic conditions, your customers and competitors’ customers, spending plans, brand perception, plus communication strategy for increased ROI. And best of all it’s presented in a one-click InsightCenter that extracts these critical elements by analyzing the data and presenting it in an organized, easy to understand, visually pleasing display – fast, simple access for solving big business problems.”
The Executive Retail InsightCenter was built around the questions that retail executives need to answer now, such as: What is the current spending outlook for my customers? Where are the opportunities to increase my share of wallet? What is my value statement? It removes the guesswork by allowing executives to select a “Focus Retailer”. Then, the dynamic system will automatically serve up the competitive set and retail categories that the executive needs to see based on information that has already been analyzed. The InsightCenter is automatically updated when new data is available. This combination of data integration, advanced analytics and data visualization through the cloud-based platform (accessible via laptop or mobile device) provides insights that are easy to communicate. This InsightCenter can also be customized for specific clients by integrating additional data from inside or outside of their organization.
Click here to access a FREE 14-Day Trial of the Executive Retail InsightCenter. (Limited retailers/categories are available in the trial version. Contact Prosper for information on accessing a premium version.)
To view a brief video overview of the InsightCenter, click here.
About the Executive Retail InsightCenter™
The Executive Retail InsightCenter is an advanced application that provides senior level executives with smarter data for better decision making. The InsightCenter provides intelligence on six key areas of business: Opportunities, Risks, Reputation, Retail Customers, Communication Strategy, and Forecasts. This application addresses the most significant questions that retail executives need to answer, analyzes the data available, and serves up the relevant information. It takes the guesswork out of finding the right business intelligence by putting the expert in the system. The InsightCenter accesses Prosper’s data warehouse that includes hundreds of already analyzed databases from many sources such as the U.S. Department of Labor, the Bureau of Labor Statistics, U.S. Department of Commerce, and the Federal Reserve Bank of St. Louis, to name a few.
About Prosper Insights & Analytics™
Prosper Insights & Analytics provides advanced business intelligence using sophisticated analytical software to examine big datasets and provide answers to executives via its cloud-based InsightCenter™ platform powered by Prosper Technologies. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper Insights & Analytics delivers insights for executive decision making. Further, it is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition. To learn more: http://www.ProsperDiscovery.com.
Chrissy Wissinger, Director, Communications
Stacie Severs, Director, Marketing & Client Services