Luxury Linen Purveyor Peacock Alley Announces New Vice President of Product Development

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Leslie Eades to join the Peacock Alley team as head of product development and will lead global sourcing for the company.

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"Leslie is a forward-thinking and results-oriented leader with a range of creative experience in product development, trend forecasting, brand strategy and brand development."

Dallas-based luxury linen purveyor Peacock Alley is pleased to announce the appointment of Leslie Eades as vice president of product development. Eades will be responsible for creative oversight of the brand as well as the primary lead on global sourcing for the company. In her role, she will serve as the head of both the product development group and sourcing group and will be the marketing liaison for the product development team.

Eades notes, "Peacock Alley is a brand I have admired for years. This brand has stayed true to its heritage, while evolving and staying relevant. I’m excited to be joining the team at a time when they are taking on new growth opportunities."

Eades extensive background includes product development, branding and marketing communications. Eades owned her own consultancy firm geared toward identifying trend, competitive product positioning and strategy, concept design and development. Clients were primarily wholesalers, manufacturers and licensees. Prior to that, she spent more than 17 years in branding and product development at Pier 1.

”Leslie is a forward-thinking and results-oriented leader with a range of creative experience in product development, trend forecasting, brand strategy and brand development,” said Jason Needleman, Peacock Alley's CEO. "Her leadership in product development aligns with our needs as we continue to grow our brand and refine our aesthetic. Peacock Alley has always been about modern luxury rooted in the traditions of family and home and Leslie's background is a perfect fit for the current and future needs of our team."

Eades will be located in the Peacock Alley corporate offices in Dallas. Her email is Leades(AT)peacockalley.com.

ABOUT PEACOCK ALLEY
Peacock Alley, family owned and operated for 40 years, designs and manufactures bed and bath linens that combine a subtle touch of indulgence with trendsetting styles, always mindful of comfort and versatility. To learn more about Peacock Alley, please visit peacockalley.com, follow our news on Twitter @peacockalleyusa or like us on Facebook at Facebook.com/PeacockAlley.

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Katherine McCarthy

Julie Porter
Peacock Alley
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