a la mode and DataMaster Offer Expanded Comparables Integration Services for Appraisers

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a la mode announced today that it’s reached a preliminary agreement with DataMaster, the leading provider of MLS-sourced comparable data specifically structured for appraisers, to integrate its data service with a la mode’s full range of appraisal formfilling systems.

a la mode announced today that it’s reached a preliminary agreement with DataMaster, the leading provider of MLS-sourced comparable data specifically structured for appraisers, to integrate its data service with a la mode’s full range of appraisal formfilling systems.

a la mode’s formfilling products are used by more than half of all appraisers in the United States. DataMaster is available in 40 MLS markets nationwide, with expectations to be in 50 total markets by the end of 2014.

DataMaster is currently integrated with a la mode’s legacy WinTOTAL system, and with this agreement will also be available in a la mode’s newer TOTAL 2013 formfilling platform.

“There’s no question that appraisers absolutely swear by the time-saving features of DataMaster’s comps service, and so we’re thrilled to have them partnering with us even more closely in Aurora and TOTAL 2013,” said a la mode company founder and Chairman, Dave Biggers. “With the added scrutiny the GSEs are now putting into every small detail of comps used in an appraisal report, even a small typo can be career-threatening for a residential appraiser. With DataMaster, manual rekeying is eliminated. It’s faster and more efficient, and it’s a virtually mandatory compliance tool at the same time. It doesn’t get better than that combination.”

DataMaster works seamlessly inside a la mode’s forms engines. It electronically transfers the data the appraiser selects, including MLS and public records data, directly into the comps grid. In seconds, DataMaster also calculates Fannie Mae’s 1004 Market Conditions report and transfers that information directly into the appraisal form. Additionally, it creates 16 graphs to clearly communicate market trends, and ensures GSE UAD compliance.

“We’ve partnered with a la mode for years, and are extremely happy to be able to support both their legacy Aurora system and their new TOTAL 2013 formfiller,” noted Rick Lifferth, DataMaster’s founder and CEO. “This creates expansion opportunities for both companies, not just in terms of additional clients, but in terms of creating entirely new data-driven analytics products. From a compliance, quality control, accuracy and efficiency standpoint, DataMaster is a game changer. With this expanded agreement, DataMaster will now be available to half of all the appraisers in the country who will be able to use it every day.”

DataMaster and a la mode clients will be receiving details on the new integrations in the coming weeks, as the system is tested and rolled out. Clients are encouraged to call DataMaster at 888-362-9222 or a la mode at 800-252-6633 if they have questions.

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About a la mode
Celebrating 29 years as a mission-critical workflow technology leader in the real estate and mortgage industries, a la mode’s products are used by hundreds of thousands of appraisers, salespeople, inspectors, and lending professionals to power more than 50% of all residential real estate transactions in the US each year. a la mode's flagship product for the lending industry is its Mercury Network, the nation's premiere valuation Vendor Management Platform with over 20,000 transactions a day. In the appraisal sector, its TOTAL desktop software line is dominant, used by more appraisers than all other brands combined. And in the agent market, a la mode’s Broker Reciprocity and Analytics products enjoy top-tier direct access to MLS listings and sales data via integration contracts with local boards serving more than 500,000 licensed salespeople nationwide.

a la mode is headquartered in Naples, FL, with additional offices and approximately 200 employees located in Oklahoma City, Salt Lake City, and Washington, DC. For more information about the company, visit http://www.alamode.com.

About DataMaster
Company founder Rick Lifferth has been an appraiser for over 40 years. Through his experience as an appraiser and utilizing the tools and methodology he developed over the years, he created and implemented the DataMaster concept in electronic form. The process helps real estate appraisers save time and money by completing appraisal forms with no re-typing. Over the last four years, DataMaster has increased its national footprint from 12 MLS markets to 40 and is aggressively pursuing this growth pattern.

See DataMaster in action at http://www.DataMasterUSA.com/product. DataMaster is currently offering a free 14-day trial. Call 888-362-9222 for your free no obligation demonstration. To find out when DataMaster will be arriving in your area, or to download the free trial, visit http://www.DataMasterUSA.com.

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Amber Hanneken
a la mode, inc.
+1 8002526633 Ext: 6403
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since: 07/2008
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